Family and Dolls

Hinamatsuri Hinamatsuri ( ) is a girls’ festival in Japan which is on 3 March. At this festival, parents will put a display stage for their daughters that dolls wearing Wafuku and small furniture from the top to the bottom. Although this festival is not an official holiday in Japan, all of the family members will be together to bless girls for growing up happily and healthily to be an adult. It is very fastidious about the location of the dolls in the display stage. Usually, the top is a pair of emperor-Obina ( and empress-Mebina ( ) with a miniature gilded screen placed behind them like am imperial court. The second stage is Sannin Kanjo ( ), Kuwae no Choushi ( ), Sanpou ( ), and Nagae no Choushi ( ). The third stage is a Gonin BayashiI ( ), Kozutsumi ( ), Fue (? ), Utaikata ( ), Ookawa ( ), and Taiko ( ). The fourth stage is two Zuishiin ( ), Udaijin ( ) and Sadaijin ( ), with some food between them. The fifth stage is three servants and Ukon no Tachibana ( and Sakon no Sasu ra ( ). The sixth stage is some little dowry furniture. The seventh stage is car, cage, and sedan chair, etc. There are totally 15 dolls and 7 stages. Adding up with some other decorations, it would be more expensive. However, there has other choice for 1 stage, 3 stages or 5 stages. These dolls can be generation. When daughter get married, mother would give her daughter these dolls as dowry. Usually, people will put this display 1 or 2 weeks before 3 March.

Simmel, Marx, and Mead

After reading the specified passage #8, pages 101-108, I sat back and thought about who and what we have studied this semester. The information in the passage connected with three of the five major sociological minds that we have studied: Simmel, Marx, and Mead. The beginning of the passage talks about immigrants starting a new life in a new place, and what we a Americans think about it, which reminds me of Georg Simmel. A lot of the passage talks about how class and jobs relate to one another, which made me think of Karl Marx. One part of the passage discusses what Barbie is for little girls, which reminds of George Herbert Mead. I think that it is clear that these three sociological minds influenced parts of this section of Barbie Culture. Rogers gives the Statue of Liberty as an example of an icon. She talks about what it represents for Americans. To us it represents â€Å"political freedom and mass democracy (independence), this same icon has become a harbinger of a society supposedly open to â€Å"teeming masses† of needy, if not desperate, immigrants (dependence). Rogers goes on to say that Americans â€Å"see foreign-born newcomers as threats to their society. Fearful of the alien lifeways and multiple tongues of these international migrants, such Americans commonly invoke sentiments seemingly incompatible with this cherished icon† (Rogers: 101-102). Pampel talks a lot about how Simmel felt about the way he and other Jewish people were treated when they moved to Germany and into its big cities, and how most Germans tried to keep them from gaining any power or status. One example that Pampel gives is â€Å"universities placed limits on the number of Jewish professors they would promote: although about 12 percent of lecturers came from Jewish backgrounds, only about three percent reached he position of tenured professor† (Pampel: 131). Simmel was held back at almost everywhere he taught. Nearly everyone that heard his lectures like him and what he thought about things and how he broke things up and made sense out of them. He should have been tenured way before he finally was, but because of racist views of him he was not, no matter how brilliant he was. Pampel writes a lot about Marx and what he thought about the inhumane working conditions. Pampel tells us how Marx’s view on why things were the way they were. â€Å"Mattel’s hierarchy grows wider as one descends the ladder† (Rogers: 102). Marx knew that there were a lot more proletariat (workers) than there were bourgeoisie (owners of the capital). Everyone wanted as much money as they could get. Nobody really cared how the workers that were actually making the products lived or even felt. Marx felt that the key concept to all of that is social class. Society is both enabling and constraining. It enables few people to make a lot of money and the major decisions that affect everyone and constrains most people to just do as they are told. The workers had to work with low pay and in bad working conditions just to make enough money to survive. They really had no choice. Marx’s perspective is called conflict theory, and classes are always going to be in conflict with one another. Last but not least, Rogers talks about how or why Barbie came to be. Ruth and Elliot Handler were on vacation in Switzerland with their son, Ken, and their daughter, Barbara. They were out shopping when they came across the Lilli doll, which was a German doll that came from a cartoon strip and that was mostly marketed to men as a sex symbol. â€Å"Barbara Handler was fascinated with the doll, and Ruth Handler claims to have seen it as a perspective plaything for girls past the baby-doll stage† (Rogers: 103). Ruth must have thought that girls still needed a doll to play with so that they still had a sort of learning tool, even though they had out grown baby-dolls. Mead thought that toys/dolls could be used for role-playing, which really helped in the process of becoming one’s social self. Children could adopt the roles and attitudes of the doll. They act out and assume the roles of others in their imaginations. This role-playing helps â€Å"children develop a better sense of the meanings and attitudes held by other people† (Pampel: 194). Once children learn these things they can start forming their own opinions about things and really become and individual. Simmel taught us that the world is not fair. Even though he was a brilliant man and had a lot to offer the world, he was not able to because of racism and stupid people. Marx thought that society could be a great thing, but at the same time it could hold people back and make a lot of people miserable. Mead said that dolls play an important part in becoming a functioning member of society by helping children learn to develop their own attitudes and opinions as well as respect the attitudes and opinions of others. These three men contributed a lot to form the great sociological world that we have today.

Selection Process of Marketing Manager

HR PROJECT SELECTION PROCESS OF MARKETING MANAGER Prepared for: Mr. Fahad Hassan, Lecturer of HRM Prepared by: Naveed Zulfiqar mbaf6-83 Sadiq Ayaz mbaf6-119 Hafiz Tajammul Hussain mbaf6-29 Shahid Mehmood mbaf6-95 Fasih Ullah Khan Suri mbaf6-20 Waqas Manzur mbaf6-74 [pic] [pic] DEDICATION This piece of work is dedicated to My parent & teachers Who deliberately pray for me Day and Night ACKNOWLEDGEMENTS Up and above every thing, all praise goes to ALMIGHTY ALLAH. We are grateful to ALMIGHTY ALLAH, the Beneficent the Merciful, for encouraging me to complete this work successfully. We are extremely thankful to my respected Sir. Fahad Hassan for his great teaching during the whole semester. He is a well-versed man, an excellent teacher, and research oriented person. I learnt a lot from his behavior towards the project. I express my thanks to The Head of Department of Management Sciences (CIIT Lahore), because of his selfless and tireless efforts providing me all the facilities we needed throughout the study. We also pray for my parent who is supporting me in all means during my study period. Naveed Zulfiqar & Other Members MBA Batch 7 2nd Semester Table of Contents Proposal for the HR Project | | | |5 | |Introduction/Background |5 | |Project Goals and Objectives |6 | |Project Plan: Tasks, Methods, Timelines |6 | |Project Outcomes and Timeline |7 | |Conclusions |7 | |Job Analysis |8 | |Job Advertisement |10 | |Resume received |11 | |Selection Test |12 | | |17 | |Test Marks List | | |Job Interview Letter |18 | | Interview Analysis Form |19 | | Final Score |2 0 | | Letter of Appointment |21 | Proposal for the HR Project Problem Statement The purpose of this proposal is to outline the need for a project that analyzes the selection process of marketing manager in an organization. In response to the Mr. Fahad Hassan to analyze selection process of marketing manager, this project will seek to answer the following questions: †¢ What are the Job Description and Job Specification Marketing Manager? †¢ What are the steps and sources required in the job advertisement? †¢ What are the steps and sources required in the selection test? †¢ What are the steps and sources required in the selection interview? †¢ What are the steps in designing a job offer letter along with employment contract? Introduction/Background About Haier Group [pic] Founded in 1984 and based in China, the Haier Group is a leading manufacturer of a wide range of world-class home appliances. Starting out as the Qingdao Refrigerator Factory with 800 employees and only one product line, Haier has grown to become a globally recognized name brand†¦ the 6th largest in the world and the number one domestic electrical appliance producer in China. The continual development of its markets both at home and abroad has resulted in exports to 160 countries and regions. The Company’s achievements are a result of the spirit of excellence and devotion that pervades throughout the organization. Haier employees work together to benefit the society and improve the quality of life and to create innovative products that are an excellent value for money. About Haier Pakistan [pic]Haier Pakistan is the Pakistan Sales & Marketing division of the international Haier Group, a globally recognized manufacturer of world-class electrical home appliances. The joint venture between Ruba General Trading Company and Haier Group of China has brought Haier to Pakistan with an initial investment of about US$35 million and a commitment to provide world-class innovative products based on uncompromising quality to the Pakistani consumer. The plant spreads over a vast area of 63 acres with a covered area of 0. 6 million square feet including a workers’ colony on Raiwind Road, Lahore. The project is expected to produce 0. 9 million pieces of household appliances per year with plans to export to the Middle East and all over Asia. In the first year of its operations, Haier will generate employment opportunities to 600 individuals with potential to grow up to 1200 within the next 5 years. Furthermore, Haier will supplement income of 1000 to 1500 families providing indirect earning and employment possibilities. The roster of products to be launched immediately in Pakistan includes Refrigerators, Air-Conditioners (Window & Split), Deep Freezers and Washing Machines, Microwave Ovens and Small Appliances with Dishwashers, Vacuum Cleaners, Television Sets and Mobile Phones to follow shortly. Haier Pakistan has entered the local market with a commitment to help its consumers reap the benefits of modern lifestyle and to provide them world-class innovative products, unmatched nationwide customer support, a vast dealer network and a steadfast after- sales-service throughout the country. Haier’s goal is to become a global recognizable brand. Project Goals and Objectives Our project's objectives and goals are to identify the selection process of the marketing manager. What are the prerequisites of the job selection, skill requirements, experience etc? What thing that should be considers who will involve in the job selection process. The Objectives of this project are listed below 1. Job Analysis of Marketing Manager 2. Designing of Job Advertisement 3. Designing and Conducting the Selection Test 1. Designing and Conducting the Selection Interview 2. designing Job Offer Letter along with Employment Contract Project Plan: Tasks, Methods, Timelines Tasks that will be performed as part of this project starts with the submission of project proposal. After the submission of proposal, we will gather data and information involve in the job analysis, and then we will advertise the job and will receive CV's from the students till May 21, 2007. After receiving the CV's we look at them analyze them and then call the right candidate â€Å"that is according to our requirements. † Then we will design the selection test as well as the selection interview. There will be two selection tests for the candidates. After that we will call the candidates who perform well in the tests and conduct the interview. After the interview we will select the candidate that is best fit to our requirements and we will send â€Å"Job Offer Letter â€Å"along with the employment contract. The methods for performing these tasks will be based on our visit to Haier Pakistan. Data gathering will be through interview of marketing manager of Haier Pakistan. We also perform the observational research that is we observe how selection process held in an organization. Project Outcomes and Timeline The result of this project will be an analytical report that discusses the selection process of the marketing manager of a multinational organization. In addition, the report will suggest practical strategies for designing and conducting the selection tests and selection interviews. In order to complete this project, we will follow the schedule below: Submission of Proposal: |May 7, 2007 | |Job Analysis: |May 11,2007 | |Job Advertisement: |May 16, 2007 | |Submission of CV's: |May 21, 2007 | |Selection Test : |May 30, 2007 | |Selection Interview: |June 17, 2007 | Conclusion We believe that this project will fill an existing gap in the student’s knowledge about the selection proc ess of a candidate in multinational organizations. A gap, that undermines our student’s ability to effectively serve their knowledge and skills to the organization for the betterment of the future. We are eager to undertake the project and look forward to hearing any comments and suggestions that you have. JOB ANALYSIS Job Analysis of Marketing Manager This data has been collected through the interview of HR manager of Haier Pakistan and Novena export Limited. INTERVIEWEE’S Mr. Abid Assistant Manager HR Novena Export ltd. Mr. Tayyab Marketing Manager of Haier Pakistan, Lahore JOB DESCRPTION AND SPECIFICATION OF MARKETING MANAGER Job Title: Marketing Manager Department: Marketing Reports To: VP Marketing FLSA Status: Exempt SUMMARY The Marketing Manager is responsible for the planning and execution of various marketing tactics ensuring they are properly representative of brand values. Manages strategic advertising programs with agencies and merchandise vendors, Analyzes results and takes action to maximize Co-Op revenue programs. MAJOR DUTIES AND RESPONSIBILITIES Major duties and responsibilities are listed below. Other duties may be assigned as business needs require: 1. Effectively manage in-store Co-Op advertising budget to ensure all goals are consistently being met. 2. Occasionally create and implement new marketing vehicles to maximize Co-Op revenue. 3. Produce bi-annual Marketing Planner for Co-Op program. 4. Work closely with Merchandise Department to fill in-store marketing vehicle space and develop special/exclusive offers/products. 5. Work with Visual Merchandise and Store Operations to create programs to improve overall store compliance with marketing programs. 6. Develop in-store promotional themes and events around major title and product launches. 7. Approve brand usages in advertising initiatives created by vendors. 8. Manage the use of GameStop and EB Games trademarks. 9. Test strategic advertising campaigns utilizing radio and other mediums. 10. Manage outside agencies to ensure efficient use of resources. 11. Develop and execute effective customer loyalty programs. 12. Work with Merchandise Department and outside agency to develop and execute newspaper advertisements. 13. Manage brand identity and consumer research data (NPD, Syndics, etc). Recommend changes to strategies based on results and findings. 14. Analyze and report the success/effectiveness of targeted advertising campaigns, special events/promotions (FSI, radio, national initiatives, etc. ). 15. Assist with special projects as needed. QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skills, education and/or ability required for this position. ESSENTIAL JOB SKILLS/ABILITIES 16. Outclass presentation, communication, negotiation skills. 17. Should be a team leader. 18. Ability to thrive in a fluid, demanding, and fast growth culture. 19. Organizational as well as excellent written and verbal communication skills are a must. 20. Accurate typing and data entry skills. 21. Recognize discrepancies in written/recorded data/information. 22. Communicate effectively with management, coworkers and store staff. 23. Experience in negotiating value added opportunities. 24. Organize, prioritize and control job responsibilities. 25. Work under deadline pressure and meet the deadlines. 26. Able to work with minimal supervision and be a self-starter. 27. Proficient with operating a personal computer and use of MS Excel/Word/Outlook/Access and other required programs. 28. Must be able to organize and control job responsibilities, particularly the accuracy and productivity related to paper flow. EDUCATION and/or EXPERIENCE: 29. Require MBA in Marketing from recognized institute. 0. Must have at least five years of marketing experience in the retail industry. 31. Must have two to three years of management experience. 32. We are equal opportunity employment. JOB ADVERTISEMENT |MANAGER MARKETING | |Industry: Advertising/Marketing | |[pic] | | | | | | | | |   | |Jo b Details | | | | | | | | | | | |Job Title: | |MANAGER MARKETING | | | |Industry: | |Advertising/Marketing | | | |Department: | |Marketing | | | |Job Type: | |Permanent | | | |Job Location: | |Lahore, Pakistan | | | |Age: | |20 years – 30 years | | | |Minimum Education: | MBA (Marketing) | | | |Career Level | |Experienced (Non-Manager) | | | |Minimum Experience: | |2 Years | | | |Work Permit: | |Pakistan | | | |Required Travel: | |25% | | | |Salary Range: | |PKR. 0,000 to 25000/month | | | |Apply By: | |May 30, 2007 | | | | | |Job Description: | | | |Business Development, Client Management | |Manage strategic advertising programs with agencies and merchandise vendors, Analyzes results and takes action to maximize Co-Op | |revenue programs. | | | | | | | | | | | | | | |Skills Required | | | |[pic] | | | |Ability to work well in a team environment and reach consensus on decisions quickly | |Good communication skills | |both written and verbal â€⠀œ Experience of home appliances | | | |Outclass presentation, communication, negotiation skills. | |Should be a team leader. | |Ability to thrive in a fluid, demanding, and fast growth culture. |Organizational as well as excellent written and verbal communication skills are a must. | |Recognize discrepancies in written/recorded data/information. | |Communicate effectively with management, coworkers and store staff. | |Experience in negotiating value added opportunities. | |Organize, prioritize and control job responsibilities. | |Work under deadline pressure and meet the deadlines. | |Able to work with minimal supervision and be a self-starter. | |Proficient with operating a personal computer and use of MS Excel/Word/Outlook/Access and other required programs. | |Must be able to organize and control job responsibilities, particularly the accuracy and productivity related to paper | |flow. | | |   | |Company Information | |   | | | | | |   | |Company Name: | |   | |FU N MART | | | |   | | | | | | | | | | | | | | | | | | | Resume’s Received S. NOName Received 1Muhammad Asad Khurshid v 2Mian Asifv 3Muhammad Tahir v 4Muhammad Saqibv 5Muhammad Dawood v 6Muhammad Junid v 7Umar Haroon v 8Adeel Shahzad v 9Mehreen Maryam v 10Muhammad Ramzan v 11Shahid Mahmoodv 12Furqan Ghouri v 13Ayesha BiBiv 14Zeeshan Shauket v 15Hassan Farooq v 16Toqeer Qadirv 17Muhammad Kashifv 8Imran Khan v 19Rahid Aliv 20Samina Akbarv 21Jahanzaib Aslam v 22Muhammad Waheedv 23Matee Khan v 24Syed Tanweer Shahv 25Umar Farooq Mailkv 26Muhammad Khurramv 27Faisal Saeed v 28Raja Jawadv 29Muhammad Numan v 30Muhammad Ahmedv 31Abdual Jubbarv SELECTION TEST Candidate Name __________________ Reg. #___________________ Total Time: 30 min. Knowledge Part 1. Niche market is called a. Small market b. Mass market c. Diversified market d. None of them 2. Marketing mix include a. Price b. Place c. Product d. Promotion f. All of them 3. Customer equity mean a. Total customer life time va lue b. Total combine customer life time value c. All of the above d. None of the above 4. Marketing offer include a. Product b. Service c. Experience d. All of them 5. What is market penetration strategy? a. New products new markets b. New markets current products c. Current markets current products d. New products current markets 6. Marketing philosophy include a. Production concept b. Product concept c. Selling concept d. Marketing concept e. All of above 7. What is de-marketing? a. To reduce demand b. To destroy the demand c. To increase the demand d. No demand 8. According to the production life cycle, the introduction stage is a period of:- a. Slow sales growth b. High sales growth c. No sales growth d. None of them 9. Buyer decision process consists of:- a. Five stages b. Three stages c. Four stages d. None of them 10. Complex buying behavior consists of:- a. High involvement b. Low involvement c. No involvement d. None of them 11. A good market segment must be:- a. Measurable b. Accessible c. Actionable d. All of them 12. Product width means a. Total number of products b. Total number of product lines c. All of the above d. None of them 13. TQM stands for:- a. Total quantity management b. Total quality management c. Textile quality management d. Non of the above 14. Value based pricing based on:- a. Buyer’s perception b. Seller’s perception c. Agent perception d. All of them 15. Market skimming strategy mean:- a. Charging low prices b. Charging high prices c. Charging suitable prices d. Charging medium prices IQ Test Top of Form [pic][pic][pic] |1. |The word, â€Å"mineral,† can be spelled using only the letters found in the word, â€Å"parliament. | | | | | |[pic]True   Ã‚   [pic]False | |2. |This sequence of four words, â€Å"triangle, glove, clock, bicycle,† corresponds to this sequence of numbers â€Å"3, 5, 12, 2. â€Å"| | | | | | | | |[pic]True   Ã‚   [pic]False | |3. |27 minutes before 7 o'clock is 33 minutes past 5 o'clock. | | | | |[pic]True   Ã‚   [pic]False | |4. |The word, â€Å"slackers,† is spelled by using the first letters of the words in the following sentence: â€Å"Silent large | | |anteaters calmly kiss each roasted snack. † | | | | | |[pic]True   Ã‚   [pic]False | |5. |If written backwards, the number, â€Å"one thousand, one hundred twenty-five,† would be written â€Å"five thousand, two | | |hundred eleven. | | | | | |[pic]True   Ã‚   [pic]False | |6. |Gary has only forty-eight dollars, but he can buy a bicycle that costs one hundred twenty dollars, (disregarding tax) | | |if he borrows fifty-seven dollars from Jane and fifteen dollars from Jill. | | | | | |[pic]True   Ã‚   [pic]False | |7. |A round wall clock that has been rotated until it is hanging upside down will have a minute hand that points to the | | |right when it is two forty-five. | | | | |[pic]True   Ã‚   [pic]False | |8. |If Richard looks into a mirror and touches his left ear with his right hand, Richard's image seems to touch its right | | |ear with its left h and. | | | | | |[pic]True   Ã‚   [pic]False | |9. |If you leave the letters in the same order, but rearrange the spaces in the phrase, â€Å"Them eats on,† it can be read as,| | |†Theme at son. | | | | | |[pic]True   Ã‚   [pic]False | |10. |The words, â€Å"auctioned, education, and cautioned,† all use the exact same letters. | | | | | |[pic]True   Ã‚   [pic]False | Bottom of Form Management Style Attitude Test [pic][pic][pic] |1. I need to keep an eye on my employees to ensure the job gets done? | |[pic]Agree | |[pic]Disagree | |2. Incentives such as bonuses and prizes keep my employees motivated | |[pic]Agree | |[pic]Disagree | |3. My employee's personal problems wont affect their ability to work. | |[pic]Agree | |[pic]Disagree | |4. I instinctively know when my employees are unhappy | |[pic]Agree | |[pic]Disagree | |5. I feel unable to praise my staff as I feel it would patronise their efforts  Ã‚   | |[pic]Agree | |[pic]Disagree | |6. I share an interest in the lives of my employees and whatever they feel important to them   | |[pic]Agree | |[pic]Disagree | |7. I am open to suggestions in the workplace, and eager to change policy where necessary s a result of a good suggestion | |[pic]Agree | |[pic]Disagree | |8. My employees are aware of the impact their work contributions make to my company | |[pic]Agree | |[pic]Disagree | |9. There is no need to share the company's achievements and progress with my employees   | |[pic]Agree | |[pic]Disagree | |10. All employees shouldn't actively be encouraged to move towards a more demanding role | |[pic]Agree | |[pic]Disagree | Q. Suppose you are a marketing manager of a company, and company wants to launch its new product in the marketing. Develop the marketing strategy for the new product. Test Marks List S. NOName Marks 1Muhammad Asad Khurshid 27 2Mian Asif27 3Muhammad Tahir 30 4Muhammad Saqib28 5Muhammad Dawood 25 Muhammad Junid 22 7Umar Haroon 24 8Adeel Shahzad 34 9Mehreen Maryam 22 10Muhammad Ramzan 23 11Shahid Mahmood25 12Furqan Ghouri 28 13Ayesha BiBi26 14Zeeshan Shauket 28 15Hassan Farooq 24 16Toqeer Qadir30 17Muhammad Kashif30 18Imran Khan 33 19Rahid Ali25 20Samina Akbar28 21Jahanzaib Aslam 27 22Muhammad Waheed21 23Matee Khan 21 24Syed Tanweer Shah25 25Umar Farooq Mailk26 26Muhammad Khurram26 27Faisal Saeed 26 28Raja Jawad29 29Muhammad Numan 26 30Muhammad Ahmed28 31Abdual Jubbar25 Note- Since Imran Khan, Muhammad Kashif, Toqeer Qadir, Muhammad Tahir, Adeel Shehzad and Raja Jawad has got top 6 positions we have decided to call them for the interview JOB INTERVIEW LETTER FUN MART (CFM) M. A Jinnah Campus, Defense road, Lahore July 1, 2007 M. A Jinnah Campus Defense road, Lahore Dear Sir: After review of your application and having excellent performance in the test, the Selection Committee is very interested in interviewing you for the position of Marketing Manager. This letter confirms the meeting in which we scheduled your interview for June 20, 2007, from (9 – 10 PM) in (class room). The Selection Committee members are: Naveed Zulfiqar Sadiq Ayaz Fasih Ullah Khan Suri hafiz Tajammul Hussain Shahid Mehmood Waqas Manzur Sincerely yours, Naveed Zulfiqar Chair, Selection Committee INTERVIEW ANALYSIS FORM Candidates |Communication |Confidence |Attitude | |Imran Khan |33 |105 |138 | |Raja Jawad |29 |107 |136 | |Muhammad Kashif |30 |107 |137 | |Adeel Shehzad |34 |88 |122 | |Mian Tahir |30 |83 |113 | |Toqeer Qadir |30 |90 |120 | So from the above table we got Mr. Imran Khan and Muhammad kashif top two candidates for the Job of M arketing Manager. We select Imran Khan and Muhammad Kashif and sending the Job Appointment Letter. LETTER OF APOINTMENT COMSATS FUN MART Naveed Zulfiqar M. A Jinnah Campus Chair Selection Committee Defense road, Tel: 0334 4026485 Lahore Email: [email  protected] com Mr. July 1, 2007 LETTER OF APPOINTMENT Dear Mr. Imran khan 1. Job Title I have pleasure in informing you that you have been appointed to the staff of the Company in the capacity of Marketing Manager 2. General conditions of employment Your employment will at all times be subject to the General Regulations and Conditions of Employment of Company Staff as amended from time to time by the Governing Body, A copy of these regulations is enclosed with this letter and a further copy, together with such amendments as may from time to time be made to it, will be available for inspection in the office of the Head of your Department and you are entitled to inspect this on giving reasonable notice. 3. Date of appointment Your appointment dates from July 1, 2007. 4. Department The department to which you are primarily assigned is the Marketing Department. The Head of this Department to whom you are responsible is the Mr. Fasih Ullah Khan Suri, Vice President (Marketing). 5. Duties and hours of work Business Development, Client Management, Manage strategic advertising programs with agencies and merchandise vendors, Analyzes results and takes action to maximize Co-Op revenue programs. Duties hours are from 9:00 am to 5:00 pm. 6. Wages/salaries Your wages/salary will be 25,000 per month payable to you by transfer. Whilst the Company may offer other benefits from time to time they do not form part of your contract of employment. 7. Holidays You are entitled to holidays as set out in the General Regulations a. During holidays you are entitled to your normal basic rate of pay. 8. Sick Pay The conditions under which you may be entitled to payment during sickness are set out in the General Regulations 9. Notice to terminate employment The conditions under which your appointment may be terminated either by the Company or by you are set in the General Regulations. The minimum period of notice for your position is as shown in paragraph 7 of the General Regulations and Conditions of Employment. 10. Period of employment There is no period of employment with a previous employer that counts as part of your continuous period of employment with the Company. 11. Grievance procedure If you have a grievance, complaint or problem in relation to your employment, you should first approach the Head of your Department. If your grievance is not settled satisfactorily at that stage then you should follow the procedure set out in the General Regulations (paragraph 13). The information given in this letter and in the documents to which it refers, particularly the General Regulations and Conditions of Employment of Company Staff, and the particulars of the Staff Pension Scheme, is supplied to you in compliance with the provisions of laws currently in force, would you therefore kindly sign the enclosed form and return it to me as acknowledgement of your agreement to these terms of employment. Employee SignatureDate Yours sincerely Naveed Zulfiqar Chair Selection Committee Enclosures: 1. General Regulations of Employment

Marketing Fundamentals Fall 2012 Midterm Exam Essay

Marketing Fundamentals Fall 2012 Midterm Exam - Essay Example Many of the brand names are available from the three largest producers of soda products, The Dr Pepper Snapple Group, PepsiCo & Coca-Cola Company, are well-intentioned equivalent competitors of each other. The following chart listing these competitors by type or flavor of drink. Many firms seek for a competitive advantage, but few truly realize what it is or how to accomplish and keep it. Competitive advantage is gain by contribution of consumer a superior value than the competitors, by offering lower prices or provided that best quality services or other benefits that give reason for a higher price. The strongest competitive advantage is policy that cannot be imitated by other competitors. Like any company who has effectively endured a century of survival, Coca Cola has had to continue enormously fluent with their pricing strategy. They have the opportunity of a worthy competitor continuously driving them to be better, faster, and smatter. A good or service is measured to be highly elastic if a minor change in price leads to a sharp change in the quantity of Supply or demand. These kinds of products and services are accessible in the marketplace and a person may not necessarily need them in daily life. The Coca-Cola Company uses a different distribution model than all the other FMCG companies. Coca-Cola Company Limited only provides concentrate that actually makes the soft drink through its subsidiaries. This solution is the main ingredient and also is most kept secret recipe ever. It also has number of bottlers all around the globe who obtain the concentrate directly from the company and makes the liquid soft-drink under severe supervision of Coca-Cola Company. Some of the main bottlers of Coca-Cola Company Limited who mostly controls operations of bottling, they are F&N, Swire Group, SABCO etc. commonly known as Anchor Bottlers. After complete bottling operations, this soft drink is efficiently distributed around the world through a very effective

Business Plan Essay Example | Topics and Well Written Essays - 1250 words - 9

Business Plan - Essay Example Not to forget, the nearby Town Park, which is visited by several people for picnics and relaxation, the restaurant will come in handy for such. To counter stiff competition from adjacent restaurants, I will ensure pocket friendly service dissemination. Financially, I estimate to have a starting capital of $ 40, 000. I already have $ 10,000 and hoping to get the rest from you. I am sure to get an annual profit of $ 20,000 thus no problem in repaying the loan. Red Chilly is a yet to be new eating parlor in town. It is well certain that it will offer the best quality of meals. To add to that, it will also provide a source of refreshment zone, particularly in the afternoons and evenings after school and work. With the need arising for decongesting major eating and meeting zones in town, we have decided to set up a new zone with better quality services destined at creating a home kitchen in town at pocket-friendly price. Food will be prepared in the kitchen behind the dining hall on a daily basis so as to enhance quality and freshness of food. To show its versatility, the premise will also offer both takeaways and sit in places for meal consumption. Red Chilly also has the health of its customers at hand. This is so by intending to provide free fruit salad that will accompany every meal. The eating parlor is strategically placed so as to accommodate many office workers at their respective lunch breaks and also school attending individuals at lunch break too. A site down the alley not frequented by heavy traffic and commotion has been set aside for the premise. On a third floor building making use of all the passing by breeze, customers will be able to enjoy a full ray of the city by catching a glimpse of the outside through the serene blue-tinted glass wall. The company will be located in Finlay Town, Yorkshire County. Red Chilly will have a manager and several members of staff.

MPH522 - Public Health Law and Policy, Mod 3 SLP Essay

MPH522 - Public Health Law and Policy, Mod 3 SLP - Essay Example markets to combat waste, fraud, and abuse in health insurance and health care delivery, to promote the use of medical savings accounts, to improve the access to long-term care services and coverage, and to simplify the administration of health insurance (hhs.gov, 2010). This Act is important because prior to this any insurance company could enforce a waiting period when you got insurance through work for what is called a "previous existing condition". This would put many people essentially without insurance for long periods of time, many times up to 18 months. This act forced insurance companies to do away with pre-existing condition rules when the employee moved from one job to another and either was insured or had Cobra, in other words were continuously insured. This one Act allowed many Americans to remain insured even though they changed jobs (hhs.gov, 2010). Another important aspect of this Act is the fact that it made it possible to have medical savings accounts. These accounts allow the average person to have pre-tax money removed from their paychecks and put into a savings account for use on co-pays and non-covered treatments or visits. This prevents the average insurance holder from having huge medical bills add up that they cannot pay. It also helps pay medication bills in the case of those people who do not have separate medication plans. On the State side, there is the radon laws. This is used in many states but not all. It is section 10-220 and falls under the duties of the board of education. It comes from the Environmental Protection Agency and it allows that all schools must test for Radon at least once a year. However, there is also included in this the fact that heating, ventilation and air conditions systems must be checked, the radon levels in water and air, potential for exposure to microbiological airborne particles, including fungi, mold and bacteria. chemical compounds of concern to indoor air quality, volatile organic compounds,

Network Administration Essay Example | Topics and Well Written Essays - 9250 words

Network Administration - Essay Example Important aspects of this scenario have been underlined and will be referred to within this report. As a junior consultant working for a company specialising in designing computer networks, you have been asked to work with a young company called StudentMobiles.com to advise them on the different types of network available. You are asked to prepare a report to assist in winning the contract to design a network suitable for StudentMobiles.com, so it is important that you show that you are knowledgeable about networking and have considered the different options available. Some background about the company is provided for you below: StudentMobiles.com was formed by two students who had just completed their university degree with the original concept of selling mobile telephones to students via an Internet web site. They bought a selection of phones in bulk and then advertised them on their web site, which proved to be far more successful than they had envisaged. Originally they had rented a small office from which all business was conducted but now they are planning to expand to other cities in the UK. To do this they will need offices throughout the UK with secure Internet connections allowing customers to purchase by credit card and to allow the offices to communicate with each other. Each office will employ 4-6 staff with about 10 at their home base. They want a centralised solution with all staff user accounts managed centrally and feel that a domain would be the best way forward. In order to maintain a centralised database of products, customers, orders and related data the company requires that web services and databases should be installed at the home base only and that all customer access will be directed to the home base. The branch offices will be equipped with web-based applications allowing the employees to view all records relating to customers such as customer details, orders and so on. An ISP will take responsibility for managing the company's domain name, and will manage all Internet traffic. An exploration of studentmobile.com entry strategy into e-market: In today's competitive environment, a growing number of firms are establishing their presence in the market space. Even though the potential of the Internet in shaping business strategies has been widely acknowledged, firms in an array of industries are still struggling to attract customers through their Web sites. Studentmobiles.com is an upcoming company set up by two fresh university degree holders with an objective of mobile phone via internet sought business expansion plan. With an aim to attract customer through website, the company envisages opening a number of branches, scattered

Story on Grant Ensminger Essay Example | Topics and Well Written Essays - 250 words

Story on Grant Ensminger - Essay Example Whether it is traditional painting, frescoes, children’s story books or fashion T-shirts, Ensminger takes the genre and stamps his own individual style onto it. The colors are exuberant, and there is plenty of postmodern irony and quotation from famous twentieth century artists. He mixes pop art Marilyn with Picasso-esque heads in profile, and sets them alongside frescos that look like upmarket graffiti. This is an artist who claims no formal art school education, and seeks out his own role models as he carves out his own quirky journey of artistic discovery. A fascination with sharks when he started out, some three years ago, has given way to a link-up with local indie band Rey Fresco. Ensinger exhibits regularly in the area, and his work is certainly worth a look. If you turn up to see it there is every chance that you will meet the man himself and make contact with the epitome of Ventura

Financial System of France Essay Example | Topics and Well Written Essays - 2000 words

Financial System of France - Essay Example French banking system is composed of approximately 450 banking business entities, which operate close to 40,000 branches. With this magnitude banking institutions, approximately 60 million people are considered as the banked segment. One of the defining characteristics of French banking system is the proximity of financial and non-financial institutions to the customers, which provide adequate banking services and products. Nonetheless, all organizations providing banking services operate under authorized establishments. Authorization of establishments defines the scope of banking activities. The establishments authorized include general-purpose credit institutions, investment service providers, and specialized credit institutions. All the commercial banks and other financial institutions within France are regulated and controlled by Banque de France, the French Central Bank. Linked to the European Central Bank, Banque de France has been effective in administering monetary policies and ensuring compliance amongst financial organizations. Some of the core functions of Banque de France are formulation and implementation of monetary and credit policies, issuance of currency, ensuring financial stability, monitoring French’s financial markets, and controlling all the foreign reserves. Banque de France is usually administered by a General Council having the responsibility of developing and carrying out all activities that relate to monetary policies. French financial (stock) market has primary and secondary markets. Primary markets provide vistas for introduction of new securities while secondary markets are involved in the actual trading. Paris Stock Exchange market had four markets prior to 2005; first, second, new, and free markets. The trading on stock had to be done across these four markets. Paris, Bruzelles, and Amsterdam Stock Exchange markets merged into Euronext Stock Exchange Market, which led to free market being subsisted and replacement of other markets by the Eurolist market. Due to increasing volume of transactions, Euronext Stock Market expanded to cover Portugal and United Kingdom in 2003 though still under the control of Euronext Paris. Currently, Euronext, having a volume of approximately US$1.9 trillion (Yahoo Finance) by trading, has all the French and foreign companies that subscribe their shares to the public. Importantly, Euronext through merger with New York Stock Exchange in 2006 led to the establishmen t of the current NYSE Euronext. Within Euronext, the main stock indices relate to either market or activity with the main one being the CAC 40 belonging to SBF 120. Amazingly, CAC 40 makes up 75% of all the stock exchange transactions. On the other hand, blue chips of CAC 40 such as Air France KLM, Arcelormittal, and AXA amongst others are indicated in the appendices. French financial market is composed

Tylenol Recall Essay Example for Free

Tylenol Recall Essay The worldwide recall of the Tylenol product in light of discovering some samples having poison in them is most certainly correct under the Utilitarian principle, which focuses on what will be the greater good for the greater number.   Obviously, when human lives are at stake the greater good is almost always guaranteed to be whatever will prevent the loss of life. Granted, stockholders, stakeholders, patients, etc. were negatively effected for a short duration, and there were presumably several more stockholders and so on effected by the recall than there were potential deaths, but a company such as Johnson and Johnson has been able to maintain its positive image and consumer loyalty due to behaviors which are viewed as being morally responsible, so the short-term effects were likely minimal and exactly that: short-term.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An opposing argument might be that the risks of any human life actually being lost was minimal, and that a random product sampling would have been enough to determine if indeed any other product had been contaminated, and therefore the product should NOT have been recalled, simply because the potential risk of loss of human life and the lawsuits sure to follow was less than the risk of dollars lost by the company, by the shareholders, by employees, suppliers, distributors, etc.   Some might argue this loss is far greater than any of the potential risks associated with the poisoned pills. However, once again to cite the Utilitarian principle, whatever is morally â€Å"right† is that which creates the most happiness, or overall â€Å"good,† for the larger number of people.   Again, human death is something that is generally received as far more severe than the temporary loss of money (which can be recovered).   15 human deaths in comparison to a loss of 15 million, even billion, dollars is far more significant in the minds of most people in our society. Especially for a consumer product (and not for any greater purpose, such as the freedom of our country which leads to casualties of war), there is no level of acceptable loss of human life in the interest of saving a large corporation some money.   The perseverance of human life produces greater happiness with the public, which also reinstalls faith in a morally responsible company such as Johnson and Johnson, which allows them to fairly easily recover any net losses, which puts all the stockholders and others effected by it right back on a level playing field.   And no lives were lost.   By Utilitarian principles, everyone in this situation wins.

Analysis of Airline Industry In India

Analysis of Airline Industry In India In India 454 airports and airstrips which includes Operational, Non Operational, Abandoned and Disused Airports.from which 127 are owned operated by AAI. In India also have 16 international, 7 custom airports and 28 civil enclaves. Scheduled domestic air services are available only from 82 airports. In May 2007 to May 2008 there was remarkale growth of nearly 20% and the figure increased upto 25.5 million is domestic 22.4 million is international passengers.which was highest in the world. The Growth Rate Projections for next 5 yrs will 15% p.a of Passenger Traffic and 11.4% p.a of Cargo Traffic History In 1911 first commercial flight was airmails from Allahabad to nani (10 km) and in 1932 the aviation department of Tata sons ltd was established. In 1938 Tata airlines was established and after 8 years in 1946 Tata Air Lines converted into a public Company and renamed Air India Limited In 1948 Air India International was incorporated and in 1953 Nationalization of Aircraft Industry was established. At that time Air India was serving the international sectors and Indian Airlines was serving domestic sectors Other domestic airlines are Deccan Airways, Airways India, Bharat Airways, Himalayan Aviation, Kalinga Airlines, Indian National. In 1986 Private Sector Players permitted as Air taxi operators.These players including Jet, Air Sahara, NEPC, East West, In1990 Open sky policy was made came into existence. In 1995 Private Carriers permitted to operate scheduled services. 2005 was the phase of competition and low-cost carriers was entered into the market. In 2007 Indian Airlines was merged into Air India.and Jet Airways acquired Air sahara. In 2008 Kingfisher was acquired 49% stake in Deccan Aviation. Regulatory Authorities Ministry of Civil Aviation was responsible for the formulation of policy, development and regulation of Civil Aviation. Its functions also extend to overseeing airport facilities, air traffic services and carriage of passengers and goods by air. Directorate General of Civil Aviation (DGCA) was promote safe and efficient Air Transportation through regulation and proactive safety oversight system. Bureau of Civil Aviation Security (BCAS) was the regulatory authority for civil aviation security in India Airport Authority of India (AAI) who accelerate the integrated development, expansion and modernization of the operational, terminal and cargo facilities at the airports. Policies Open Sky Policy means to liberalize the rules for international aviation markets and minimizes government intervention. It is 100% for green field operations and 74% for existing airports and 100% with special permissions. In this policy 100% tax exemptions for 10 yrs.Airlines In domestic airlines was 49% and 100% for NRIs and 74% in cargo non-scheduled airlines. Kingfisher airlines The Chairman of Kingfisher airlines is Dr Vijay Mallya and also CEO of Kingfisher Airlines. The Kingfisher Airlines Limited launched scheduled airline services on May 9, 2005 with 4 daily flights between BOM BLR and one A-320 aircraft. In Kingfisher airlines there are tools for mood lighting such as web chat, inseat plugins for music, liveTV with 16 channels on each seat Kingfisher airline provide 100 percent online ticket and many companies are following this. The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all passengers. SWOT Analysis Strengths It is the first airline with full new fleet of aircraft. It provide Quality hospitality to customers It have already training academy. Kingfisher have UB group backing for raising financing. It is well capitalised airline, prepared to take losses. It have experience to better handling of employees and staff; less centralised style of functioning. Weaknesses Chairmans people skills are better but employees have to work very erratic hours. It provide service delivery only in metros and other big cities. It is yet not in profit position. Kingfishers ticket pricing is also very high. Kingfisher is yet to build itself into an organisation; structures yet to fall in place. Opportunities The non penetrated domestic market.Kingfisher entre into the market at that time when the less competitors are taken place. International market Untapped air cargo market Expanding tourism industry It is the expanding tourism industry mostely foreigners travel through aeroplanes this is the company opportunity which the company take profit as much as possible. Threats Due to increase in the number of Competitors the company threat increase day by day. Infrastructure issue. Fuel price are increasing constantly this is the main threat for the company because the company cost increases and profitability decreases due to this. Economic slow down Promotion and sponsorship declining PESTEL ANALYSIS POLITICAL FACTORS 1) Open sky policy 2) FDI limits: 100% for Greenfield airports 74% for the existing airports 100% through special permission 49% for airlines. ECONOMICAL FACTORS 1) Contribution to the Indian economy-since the industry is operating in Indian economy,the revenue generated by the company adds to economy 2) Rising cost of fuel-the fuel price is rising because the subsidies govt is providing are being taken off. 3) Investment in the sector of aviation 4) The growth of the middle income group family affects the aviation Sector-in todays world with increasing income of middle class,people prefer to go by air because it saves time at is all new a different experience. SOCIAL FACTORS 1) Development of cities leads to better services and airports-metro cities first had airports but with development of the country new airports are being built up. 2) Employment opportunities-the aviation sector provided a lot of employement opportunities because the industry is so vast that a lot of people can be employed 3) Safety regulations. 4) The status symbol attached to a plane travel TECHNOLOGICAL FACTORS 1) The growth of e-commerce and e-ticketing is now adopt the airline companies for the facilities and services to the customers. 2) Satellite based navigation system is the most advanced technological factor. 3) Modernisation and privatisation of the airports. 4) Developing green field airports with private sector for example in Bangalore the airport corporation limited. ENVIRONMENTAL FACTORS The increase in the global warming due to increase in the number of aeroplanes flying in the air.this makes bad effect on our atmosphere. 2) The sudden and unexpected behavior of the atmosphere and the dependency on whether. 3) Shortage of the infrastructural capacity 4) Tourism saturation. LEGAL FACTORS 1) FDI limits 2) Bilateral treaties 3) Airlines acquisitions and the leasing cost. Jet Airways Jet Airways founded in 1993 and the Chairman of jet airways is Mr.Naresh Goyal.The Headquarter of Jet Airways is situated in Mumbai. It is the Countrys second largest international airline and the largest domestic airline. Its Primary hub is Mumbais Chaatrapathi ShivajiAirport and Secondary hubs are Bangalore, Brussels, Chennai, Delhi,Hyderabad, Kolkata and Pune. In April,2007 Air Sahara acquired the JetLite.but now JetLite integrated into Jet Airways. Is primary Segments are Domestic International and Customer Segments are First class, Premiere(Business) class Economy class. Its Target Segments are Business class.The Business travelers contribute 48% of passengers 66% of revenues and they ready to pay higher prices, last time booking and dont like transit. The Economy class leisure travelers, prefer low cost airlines, ready for transit if there is cost advantage and have large % of passengers. The Yield Management Technique was adopted in which Positioning take place(High value for High price) Unique Selling Price which make Customer relationship and Punctuality. SWOT Analysis Strengths Market driver-jet airways is known as a renowned company in airline industry, including airline domestically and internationally Experience exceeding 14 year-the company has now established its steps in the airline industry and has achieved a big experience. Only private airline with international operation-now adays new international entrants are entering into market,but jet airways were once upon a time to be the most reputed international airline industry. Market leader-leader of the airline industry,with kingfisher bieing the most big rivaler. Largest fleet size-at airport the largest fleet which we can observe is of jet airways. Weaknesses Loosing domestic market share Old fleet with average age around 4.79 years Scope for improvement in in-flight service Weak brand promotion Opportunities Untapped air cargo market-jet airways has now till not focused on cargo industry which is developing day by day as more nad more exports and imports are increasing with every passing day. Scope in international service and tourism-the jet airways focuses maximum on domestic market and there is large opportunity for the jet airways to step at a boost level in international market. Threats Strong competitors-now adays new entrants like kingfisher,Lufthansa airlines are expandind there fleet into the industry both domestically and internationally. Fuel price hike-day by day there is a price hike in fuel but the major effected are customers since with increase in price of fuel,the price of air fare automaticaaly grows up.the loss is also faced by the airline because the ratio at which the fuel price rises comparitevely the price of tickets do not rise Overseas market competition-at an international level more and more companies are entering the airline industry due to high margin profit. PEST Analysis Political Issue License issue for international operation Infrastructural constraint ATF price policy Economic Effects Rising income level Reduced fare but yet not enough Social Effects Sound Pollution Plane hijacking 9/11 Incident Technology Effects Modernization of aircrafts Modern technology like CAT3 and ILS 4Ps Price Economy Club Premiere Fare Discounted fare for senior citizens defense personnel Advance Passenger Excursion/ APEX Fares One Fare Night Saver Fares Check Fares US Dollar Fares Visit India Fares Place Place of Service Aircraft Various Destinations PromotionOffers Companion Free Offer, One Fare, Concessional fares, JetPrivilege Offers, Jet Airways Citibank Credit Cards, Corporate Deal Offers, International Specials, Camp Rock contest, Festival specials, Student specials, Surprises etc. Advertising and Branding Hoardings Brand Ambassadors Sponsorships Event Organization Process People Processing People physically enter the service system to receive the service. Aircraft is the service factory where service is delivered. Possession Processing Cargo Luggage Courier Physical Evidence Services cape Services cape usage Interpersonal Complexity of Services cape Elaborate Flight Offices Org. Ticket Booking Agents Virtual Services cape Jet Airways Performance Jet Airways annual Revenues is Rs.9481.5 crores in 2007 to 2008 and Rs.7401 crores in 2006 to 2007. Profit (Loss) After Tax Rs.253 crores loss in 2007 to 2008 and Rs.27 crores profit in 2006 to 2007. All Other Domestic Players showed loss in 2006-07.

India-Pakistan Relations Through the Lens of Realism

India-Pakistan Relations Through the Lens of Realism India and Pakistan have had many conflicts in their relationship because of the multitude of problems in the political sphere throughout history leading to their current state of affairs. To best understand the relationship between the countries, I used realism as a theory of international relations through the examples of the Battle of Kashmir and the riots of 1947 during the Partition of India. India and Pakistan both have associations   through the cultures, history and also economic and geographic issues.   Therefore, these two states have led themselves to high tensions, making their relations unpredictable and in some cases destructive. In International Relations, there are many ideas that influence the theory of Realism, but the one idea that stands out is that states are generally only worried about themselves and the issues that only involve them. Realists have a higher regard for issues such as security and national interests instead of ethics or ideals.When it comes to dealing with others, whether it is regarding war or any other issue, it is only for one reason and that is because they are in the struggle for power. Ever since the Post-World War II era started, Realism has been known to be the leading theory in International Relations. In world politics, Realism stresses the idea that state is the main actor. Usually, Realists have the view that conflicts with other nations are needed and these conflicts are to be conclusively dealt with by war. The partition of 1947, was a period of time involving unrest and violence. In 1947, India and Pakistan had separated and became their own countries. Pakistan was predominantly Muslim while India was majority Hindu.   Before the partition, there weren’t many acts of violence between the three main religions of Sikhs, Muslims, and Hindus, the Partition changed that. Countless acts of sexual violence towards women and slaying of families became a result of this Partition. â€Å"Some seventy-five thousand women were raped, and many of them were then disfigured or dismembered†¦Ã¢â‚¬ ¦ By 1948, as the great migration drew to a close, more than fifteen million people had been uprooted, and between one and two million were dead (The New Yorker, 2015).† Punjab had been split in half between India and Pakistan because of the Partition and this is where most of the violent acts on women and families happened. However, after the long lasting struggle, India and Pakistan did gain their independence in August of 1947. Some of the reasons for the Partition of India were â€Å"Mohammed Ali Jinnah, leader of the Muslim League, simply wished to use the demand for a separate state as a bargaining chip to win greater power for Muslims within a loosely federated India (BBC, 2011).† Also, â€Å"One explanation for the chaotic manner in which the two independent nations came into being is the hurried nature of the British withdrawal (BBC, 2011).† These reasonings behind the Partition makes gives me a sense of a Realism perspective because the definition of a Realist in International Relations is  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å" Realists consider the principal actors in the international arena to be states, which are concerned with their own security, act in pursuit of their own national interests, and struggle for power (Stanford Philosophy, 2013).† Mohammed Ali Jinnah wanted to win a greater power for the Muslim people so this move to have their own country would get that for them. Sadly, this didn’t happen without the tragedies of tons of people. Since the Partition of India was in 1947, this leads right into our next topic. The Battle of Kashmir dates back to 1947 as well. Even after India and Pakistan had formed into their own countries, there was still an issue of having hundreds of states that were within these two countries that were lead by Monarchs. These states could decide which country they wanted to be apart of or they could also choose to stay by themselves and they would make the decision by having the people vote. Many of these Monarchs wanted to stay independent but they had to stick with the decisions of the people and go with what they wanted. During this time, â€Å"Maharaja Hari Singh was the ruler of Kashmir, which had the option to choose either country to join because of the location of Kashmir. The only issue about Hari Singh, was that he was Hindu while all of his people were Muslim (Daily O, 2015).† In order to keep the issue calm, he decided to just stay and not join either. However, this did not last very long, â€Å" his hopes of remaining independent were dashed in October 1947, as Pakistan sent in Muslim tribesmen who were knocking at the gates of the capital Srinagar. Hari Singh appealed to the Indian government for military assistance and fled to India. He signed the Instrument of Accession, ceding Kashmir to India on October 26 (The Telegraph, 2001).† India and Pakistan ended up going to war over Kashmir, however, this was only the first time. After India went to the United Nations for help, they decided they would leave it to the people of Kashmir to vote for their own. They ended up going to war on four   different occasions and still have battles to this day. The fact that India and Pakistan have gone to four wars, that alone shows how important and significant   Kashmir is. Realism considers Security as a major priority, and for India, if they were to claim Kashmir it would be very resourceful security wise for them against China and Pakistan. It serves as â€Å" a barrier to the philosophy of Pakistan Government which could threaten India’s internal security (aarcentre, 2016).† Kashmir is very important for either country because of its economic benefits as well. The amount of revenue they can get from tourism of Kashmir would be a huge factor. â€Å"As for Pakistan it is vital for its security zone as well the presence of two major roads and railway network in the border help to strengthen its economy (aarcentre, 2016). As far as Realism goes in the Battle of Kashmir, power is shown by India by the fact that after getting its independence, many states chose to join them. Another instance of Realism in the Battle, was when India supported Hari Singh. When the Pakistani troops showed up to Kashmir and tried to take over, India backed him up without hesitating. However, India had a reason behind it, which was that they would be in good standing with Hari Singh. Which is exactly how it worked out, Hari Singh ended up signing Kashmir over to India soon after that. This shows that India only stepped in for their own personal benefits and as a Realist would say, for their â€Å"struggle of power.† India shows their sense of Realism once again as well when Pakistan wanted to go to the UN to solve the issue. India played a trick on them by saying they should just negotiate between themselves, but then soon after that they went to the UN themselves asking them to step in. This made it look like India was concerned about the people of Kashmir which made them look better to the United Nations. This shows the Realist standpoint of doing whatever it takes for the struggle of power. Through the examples of The Battle of Kashmir, and the Partition of India and the riots during the time, Realism helped me understand the relationship between India and Pakistan throughout the years.Using The Partition of India, Realism was shown through the leader of the Muslim League Jinnah, because he wanted to separate from the loose Indian government and have more power for his own Muslim people. During this movement, an estimated 1-2 million people had died and about 15 million people had to relocate their homes. Lastly, The Battle of Kashmir showed us the Realism perspective through the many ways Kashmir would have brought security and money and power into the countries. India showed us their Realist views by doing whatever was needed to gain their power by supporting Hari Singh even though they had their own intentions in mind. They also showed a fake side by going to the UN and making themselves look better after recently telling the Pakistani government that no one needs to intervene and the   best to solve the issue is by negotiating within themselves. Works Cited A Brief History of the Kashmir Conflict. The Telegraph. Telegraph Media Group, 24 Sept. 2001. Web. 09 Apr. 2017. Alam, Mohd. Shekaib, Muhammet Ali Guler, and Moyenul Hasan. KASHMIR CONFLICT BETWEEN INDIA AND PAKISTAN: A REALIST PERSPECTIVE. Journal of Asian and African Social Science and Humanities (ISSN 2413-2748). N.p., n.d. Web. 09 Apr. 2017. BBC History British History in Depth: The Hidden Story of Partition and Its Legacies. BBC News. BBC, n.d. Web. 09 Apr. 2017. Dalrymple, William. The Mutual Genocide of Indian Partition. The New Yorker. The New Yorker, 21 June 2015. Web. 09 Apr. 2017. Khajuria, Manu. Hari Singh Was More than a Hindu King Who Ruled over a Muslim Majority State. DailyO Opinion News & Analysis on Latest Breaking News India. Living Media India Limited, 21 Sept. 2015. Web. 09 Apr. 2017. Korab-Karpowicz, W. Julian. Political Realism in International Relations. Stanford Encyclopedia of Philosophy. Stanford University, 26 July 2010. Web. 09 Apr. 2017.

Is the Shroud of Turin Authentic? Essay -- Religion, Jesus, Resurrecti

The Shroud of Turin is probably one of the most unusual, profound, studied artifacts in the world. The Shroud is a linen cloth that contains the image of what appears to be a crucified man. Many people have speculated that it is the burial cloth of Jesus, while others speculate that it is an artistic painting. Over the years many test and studies have been conducted to prove once and for all if the Shroud of Turin is authentic or fake. Let’s look at different perspectives and outcomes of the testing and you decide for yourself what you think to be true. One study believes that the Shroud could be evidence of the resurrection of Jesus. It is believed that the linen cloth contains areas that coincide with the wounds Jesus is said to have incurred according to the Bible during his crucifixion. The patterns have a distinctive resemblance to where each cut, bruise, and punishment inflicted upon Jesus would have left on his body. (Thomsen, Science News) Some scientists are even saying that the image on the cloth is from a scorch or possible burn of some kind. However, they seem to think it is from a form of projection, because no contact was actually made to the cloth. (Thomsen, Science News) How can that even be possible? Scientist can’t explain that reasoning, so if it can’t be explained does that mean it didn’t happen? To those who feel everything needs proof or reasoning, yes, but to those who trust in faith and certain religious belief, anything is possible. The earliest documentation we have tells us that the mystery began in 1389. A Bishop by the name of Pierre d’ Areis wrote a letter to the pope of that era accusing a knight by the name of Geoffray II of placing a cloth in the church claiming it to be the original cloth us... ...hentic or not. I don’t believe that it’s a painting of any kind, but I’m still not convinced that it was the burial cloth of Christ. I do believe there was a resurrection and that Jesus suffered at the hands of those who set out to crucify him. I believe he was tortured, beaten, scourged, nailed, and speared through the side. However, even with my belief I’m not truly convinced that there’s enough factual evidence to say that the Shroud was that used to wrap Jesus. I’m no scientist by any means of the word. There is a lot of evidence that proves it could be authentic, but there’s not enough to prove without a shadow of doubt in my own eyes that is the case. To be completely honest we may never know if the Shroud of Turin is authentic, but we’ve made it this far without knowing. Does it really make a difference one way or the other to know? To me the answer is no.

Emergence of Women in the Great Gatsby :: F. Scott Fitzgerald

The Emergence of women and the decline of male dominance in the 1920’s During the 1920’s, the role women had under men was making a drastic change, and it is shown in The Great Gatsby by two of the main female characters: Daisy and Jordan. One was domesticated and immobile while the other was not. Both of them portray different and important characteristics of the normal woman growing up in the 1920’s. The image of the woman was changing along with morals. Females began to challenge the government and the society. Things like this upset people, especially the men. The men were upset because this showed that they were losing their long-term dominance over the female society. Daisy is in a relationship where she is unhappy. Not only is she unhappy, she is immobile and has no say in just about anything that goes on. Relationships in the 1920’s were just like this scenario. Women were dominated by their husbands and unhappy. They were objects that were to be domesticated and be under the command of â€Å"the man†. It was during this time that woman were starting to take a stand and be in charge. They were done with standing on the sidelines while their husband had reign over their lives. In the beginning of the twenties a change was made. On August 18, 1920 the 19th Amendment was ratified giving women the right to vote. This gave women the chance to have a voice in the government. In 1922 Nellie Tayloe Ross, the nations first female governor, was elected in Wyoming. Giving women the right to vote was the first step to helping them emerge from out of the shadows of a male dominated society. Daisy wanted to drive Gatsby’s car and was cheating on Tom. Jordan was a golf champion. It was usual for the men to be dishonest to their spouses, but not for women. A thing like driving cars was a â€Å"mans thing to do†. Also there were certain sports that women just weren’t supposed to play. Along with the emergence into society, came a new set of morals. Women were beginning to think and act for themselves. They changed the man made stereotypes that they had been brought up to think, into something brand new. â€Å"Never had a drink before, but oh how I do enjoy it†(Gatsby pg.

Romanticized Idealism

This is the story of Madam Bovary who approaches life with a novelistic, imaginative and idealistic approach.   This Character from her conduct reflect her own personality more and the fact her being a wife seems less associated with her vision of life. Emma, as her name was, was used to living in imaginary world either trying to create fantasy filled perfect life or stays longing for it. This never ending search lead to her to shape a unreal world around her and when eventually she faced the real life left her disappointed. The unimpressive character of her husband and his disinterest in Emma’s personality having an admiration of her physical beauty only, made her deject life and happiness completely. She wanted to romanticize every day of her life and once married her dreams stayed unfulfilled and left her desires burning inside her heart.   Emma seems to have an obvious character flaw that is her over romanticism leading her life to be discontent. She tried to love her husband but her emotions directed by her vision of an adventurous life ended her even more unhappy. She from her living pattern had the tendency to get bored with the monotony of life and had always looked for change. Charm and comfort of a wealthy life attracts her she was obsessed by the idea of having luxuries and facilities. She blamed her husband for discomfort and simple life. The modern day psychologists suggests that the reason behind these behaviors of characters in literature is to depict how the nature of any one is shaped by its heredity and psychological transformation is an evolutionary process, as a result the authors realizing this human psychic narrate the whole effect from their perspective to make people notice and solve few social problems (David P. Barash, Nanelle R. Barash, 2005). She feels her middle class, simple husband and modest home being responsible for her unhappiness and fails to understand that her unsatisfied nature causes her unease and memoirs of her initial life at farm and convent could never make her forget her past life. Emma's incompetence at being a wife according to the bourgeois habitus allows her to expand her competence as a woman by following the hexis of her female body. (Roland A. Champagne, 2002) Themes of the Madam Bovary Gustave Flaubert has attempted to use the theme of fate with several ambiguous interpretations of romanticism, greed, mockery and deception within the novel. The flaws possessed by different characters have been highlighted. Madam Bovary, as it appears, could be considered the most unlikable personification of a character but as we look at the behavior and conduct of each character we find that each of them contributes their share of encouragement that leads Emma to forget everything and follow her instincts. Its an established fact that ‘Fate’ is considered to the cause of greatest misfortunes a human faces, but when a woman due to her immaturity, lack of insight in life, inability to think critically and analyze situations end up destroying not only her own life but the life of her entire family, blaming fate seems quite an irrational explanation. When a man as experienced and cultured as her lover who deceived her just when she was about to elope with him tries to stand fate as responsible for him using her it’s not acceptable. Her husband, Mr. Charles was nothing but a naà ¯ve. He was no doubts a dull and useless man when it was the time to study   and try to learn the skills he wasted his time and missed classes consequently he proved to be a bad doctor and filled his own and his family’s life with misery. He was not living life merely passing time and seemed to have no interest in any thing. He is unintelligent so much so that despite of his mother and neighbors knowing that his wife is involved in extra-marital affairs, he couldn’t sense that, not even for a second. He failed to provide Emma not the kind of life she wanted but even couldn’t make her trust his love by making her feeling proud of him. This gulf of interest her husband possessed about everything in his life made Emma positive about her quest for a free life where she dreams to have everything she longs. Despite some idle cant about high ideals, what clearly attracts her is the artifice of this urban milieu, the ornate trappings and material excess. (Peter Gay, 1999) Romanticism of this lady contributed great for her own unhappiness. She had the tendency of looking at everything with a novelistic approach. A wish to make things perfect completely denying the realities of life and accepting them to normalize her life like every other human being tends to do. She has extremisms in her approach, when she wanted to pray she tried to become a complete devout, when she wanted to love she made it to the limits including her death was also a result of her uncontrolled attitude towards life. In the translated version of Madam Bovary: How false or perverted values debase and dehumanize those who hold such values. Emma Bovary idealizes romance, believing flirtation, trysts, secret letters, and gala balls are the the pith, the very soul, of love. She also prizes things–money, chic fashions, sumptuous surroundings, the tinkle of crystal. The dinner-dance she attends in Rouen is a microcosm of the haut monde in which she wants to live. (Eleanor Marx-Aveling) When a person is not responsible it’s too easy to take advantage of this attitude and its gets quite simple to deceive him. When Charles wife found such an attitude in her husband she availed the opportunity and tried to deceive him in every possible way. Deception lead a relationship to disastrous ends, her adultery for so long had been hidden by her husband, she with perfect mastery concealed her actions and not for once her husband even thought about his wife’s unfaithfulness. He didn’t try to keep a check on her not because very husband should suspect his wife but because a person is suppose to take care of those him or her loves, to protect them and be aware of their happiness. Greed is an evil force that makes men do anything in his power to satisfy it. The characters around Madam Bovary like Lheureux, who this sharp mind and understanding identified her nature and use her weakness to maximize his wealth. He had a liking for Charles property and he made it easy for Madam Bovary to take loans from him. He encouraged   her to make purchases and continued accumulating this debt till the day when   he could claim everything she had, thus leaving her frustrated and incapable to pay her debt with the guilt of causing her herself destruction. Emma had the false believe of associating happiness with wealth. She had a belief that money could buy happiness, she was extremely materialistic. Her exposure of balls and rich people made her illusionary life more idealized. She wants everything around her to be perfect.   She used to spend lavishly over useless things just to possess all expensive stuff. She had an obsession of stuffing her house with all the articles that were priced high. She used to spend too much on her lovers, who later turned her down when she needed them. Materialistic approach could not help inner emptiness. Emma’s self-centeredness and quixotic perception of reality cause her to ignore her child, deceive her husband, surrender to promiscuity and go so deeply in debt that she offers her body in payment. (Michael J. Cummings, 2004) Early in the story there is a ball at a grand house — an episode that awakes in Emma a dangerous taste for the high life. (Clive James, 2004) The mockery of her lovers who used her for their pleasure was destructive. Despite knowing the fact that she had a weak character they approached her. The insincerity of those lovers was never obvious for Emma, for she had a habit of living in her own imaginary world where everything had to be the way she wanted. She treated real life as being a spectator never enjoy the taste of reality and accept it to let happiness touch her soul. The lovers, they made her fool by using her while making her believe their love and when she needed them, they ran. She was an obvious stupid but in her conduct was not insincere. She was so fond of beauty, luxury, fantasized life and romance that she made herself vulnerable to the mockery of rich and cunning men around her.   One of her lover, in his trial to seduce her said: Does not this conspiracy of the world revolt you? Is there a single sentiment it does not condemn? The noblest instincts, the purest sympathies are persecuted, slandered; and if at length two poor souls do meet, all is so organized that they cannot blend together. Yet they will make the attempt; they will flutter their wings; they will call upon each other. Oh! No matter. Sooner or later, in six months, ten years, they will come together; will love; for fate has decreed it, and the yare born one for the other. (Gustave Flaubert, 1856) Fate no doubt dictates what happens in life but human beings being superiors to all the other creatures just because they posses mind have the capability to survive in even the worst circumstances caused by fate. Realistic approach towards things in life make people fight with great calamities. Women should have enough education so that they may understand themselves and the society, identify their potentials and exploit their possibilities. Given any of the consequences, man is capable enough to fight his fate and make impossibilities vanish from his life. Flaubert was tried on charges of immorality stemming from the publication of the novel; successfully defended him self arguing that the death of Emma shows the novel's upholding of morality and illustrates the consequences of sin. (Dr. Fidel Fajardo-Acosta, 2001) The story ends with Emma committing suicide. Her illusionary vision of life, yearn for pleasure   and comfort, need for dramatic romance made her blind to the welfare of her family, vulnerable to mockery of those who used her just for their pleasure and incapable of understanding the love of her husband who despite of having flaws in his character loved her sincerely. Discovery of her betrayal took her husbands life and left their daughter suffers alone in the whole world with a childhood started as a labor. About the book reviewers write: Consolation and a sense of proportion, a revulsion against chaos, a taste for life.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The fictional suffering neutralized the suffering I was experiencing in real life. (Mario Vargas Llosa,1975) Perhaps we identify with Emma because we too feel emptiness at the center of things — an emptiness we try to fill with books, with fantasies, with sex, with things. Her yearning is nothing more or less than the human condition in the modern world. (Erica Jong, 1997) References Acosta, Fajardo, Fidel. (2001) World Literature Website 2001. Retrieved March 24, 2008 from, http://fajardo-acosta.com/worldlit/flaubert/bovary.htm Aveling, Marx, Eleanor.( February 25, 2006). EBook #2413. Retrieved March 24, 20008, from,http://www.gutenberg.org/catalog/world/readfile?fk_files=223754 Barash, P. David. Barash, R. Nanelle. (2005) Madame Bovary’s Ovaries: a Darwinian Look at Literature. Retrieved (March 26, 2008). Fromhttp://denisdutton.com/barash_review.htm Champagne, A.   Roland, (2002). Emma's Incompetence as Madame Bovary Retrieved March 24, 2008 from, http://www.blackwell-synergy.com/doi/abs/10.1034/j.1600-0730.2002.570202.x Cummings J. Michael (2004). A study Guide, Retrieved March 24, 20008, from, http://www.cummingsstudyguides.net/Guides3/Bovary.html#Type Flaubert, Gustave.(1856). Madame Bovary James,Clive. (2004). No Way, Madame Bovary. Retrieved (March 24, 2008). from, http://www.powells.com/review/2004_10_05.html Jong, Erica. (Sept. 15, 1997). Retrieved March 24, 2008 from, http://www.salon.com/sept97/bovary970915.html Llosa, Vargas, Mario. (1975) THE PERPETUAL ORGY   Flaubert and Madame Bovary. Peter Gay, (1999). Madame Bovary. Retrieved (March 24, 2008). From, http://brothersjudd.com/index.cfm/fuseaction/reviews.detail/book_id/327 ; ;

Apush Whigs vs Democrats Essay

1. The Whigs and Democrats agreed on a few things. First, they agreed to push slavery aside as long as they could, as noted in the gag resolution. Not only that, but both parties also made use of campaigning towards the â€Å"common man.† Despite that, these parties also differed. The Whigs were made up of Jackson haters, whereas the Democrats composed of people who supported Jackson. With this in mind, the Whigs were incredibly disorganized. The Whigs also supported a national bank, whereas the Democrats certainly did not. Finally, the Democrats supported westward expansion over the Whigs. 2. There were two significant events of Jackson’s time in office. First was the bank war. Jackson was against having a national bank because of the fear of having a monopoly. When Jackson vetoed Congress’s national bank bill, it showed how much power the president had over congress and in the separation of powers. Furthermore, Jackson, a democrat who supported westward expansi on, had another significant issue while in office that was known as the Trail of Tears. This showed that Americans disregarded Indians as a cost for White men’s expansion. 3. The first change was that women started to become initiated into the work force. During the market revolution, women who were young and unmarried were being used as a form of labor. Furthermore, women changed with the ideal of the Republican Motherhood. This basically stated that the women’s role in society is to raise the young Americans into well mannered leaders of possibly society as it is. 4. There were three changes during the market revolution. First was the mass influx of immigration. Due to this market economy, mass numbers of immigrants were coming in seeking jobs for low wages. Not only that, but also working relations decreased significantly. What used to be a friend as a boss was now a stranger. Finally, the use of alcohol changed. Once a social item, alcohol then became a use to escape the average individual’s job.

Influences of Social Media on the Youth Essay

Amanda Todd was 15 years old and lived in Vancouver. On October 19 this year she hung herself. Shortly before she did this, she made a YouTube video describing why she would commit this unfortunate act. What made her do this harrowing act? A 15 year-old girl with her whole life in front of her. It was the result of bullying on many social media sites such as Facebook. These sites were originally set up with good intentions to facilitate communication and to keep in touch with friends and family and to share pictures. These sites can also assist students in connecting with their peers and discussing their homework, assignments and group projects. Accessing various forms of social media is a common activity and has been shown to benefit adolescents by enhancing communication. Also, it improves technical skills and keeps people connected to society. Ever since children are born, books, movies and the internet influence how the youth act and think. These influence children more and more as they grow older. During the last 5 years, the number of preadolescents and adolescents using such sites has increased dramatically. Read more: Impact of social media on youth speech essay. According to a recent poll, 22% of teenagers log on to their favorite social media site more than 10 times a day, and more than half of adolescents log on to a social media site more than once a day. Thus, a large part of this generation’s social and emotional development is occurring while on the Internet. Unfortunately recent research indicates that these sites are now used in a more negative way far outweighing the benefits. Bullying, clique forming and pedophilia are increasingly prevalent on social media sites. Because of their limited capacity for self-regulation and susceptibility to peer pressure, children and adolescents are at some risk as they navigate and experiment with social media. NEGATIVE Social media sites can have a detrimental effect on the youth due to the ever-present risk of bullying. Cyberbullying is when a person or troll deliberately uses digital media to purposely expose, harm or embarrass a particular person. It is the most common online risk for all teens and is a peer-to-peer risk. Cyberbullying is quite common throughout society and it can happen to anybody. It can cause profound psychological damage such as depression and anxiety. Also, there is the economic impact felt by parents as their children are exposed to countless advertisements that pop up on sites urging them to buy unnecessary products. In a child’s perspective, they think they need these certain items to be popular or cool. Worse still, some of these sites can expose children to violence and sexual content and this has been proven to influence children in become more aggressive in their behaviour. Furthermore, children are becoming immune to seeing violence and regard it as acceptable behaviour. They are losing their ability to empathise and to know what is right or wrong. This has huge implications for society, relationships and families. Lastly, it is known that students that are on social media sites while studying show reduced academic performances because their ability to concentrate on a particular task is reduced by the distractions that are brought about by Facebook, YouTube or Twitter. The popularity of social media, and the speed at which information is published, has created a lax attitude towards proper spelling and grammar. This affects a student’s ability to write and spell effectively. In conclusion, the use of social media websites is detrimental to the education of the youth and also their mental well-being. As you can see from this brief overview of Facebook and other social media sites, the negative impacts far outweighs the initial benefits for which they were established. We’ve looked at cyberbullying and resulting suicides, the exploitative marketing, the exposure of violence and a breakdown in societal values and morality due to the effects of social media sites. Do you think these social media sites are worth all of these potential hazards? I think not. BIBLIOGRAPHY Dunn , J n.d., The 10 Best and Worst Ways Social Media Impacts Education, , accessed 11 November 2012, . DIaz, Y n.d., Anit-Social Networking, , accessed 11 November 2012,

Cultural Approach Towards Brandsing by Starbucks

Study of cultural approach taken by Starbucks to branding in global marketplace ABSTRACT: _The international marketing promises to solve managerial problems using technical and universalizing approach. Ethnocentric approach to branding is been adopted by the researchers. As the global market develops this seems to be problematic. Thus it is important that some key premises and foundation needs to be revised. The branding research needs to be historically and contextually grounded, polycentric in orientation, and acutely attuned to the symbolic significance of brands of all types. INTRODUCTION: Brands are going everywhere in the global popular market. The Nike tick mark, the Coco-Cola symbol or McDonald’s M triggers tens and hundreds of responses. Brands are becoming integral part of our culture thus there is a great need for international marketing scholars to change with the changing global market condition and also contribute to the public dissonance of branding practices. T he theory and tools available are not sufficient to analyze the complexity of globalization and the brands role in it. The international marketing still does not suggest the appropriate theoretical and methodological challenges brought by globalization, and also in branding. AIM: Study of cultural approach taken by Starbucks to branding in global marketplace. OBJECTIVE: Theoretical and methodological blueprint for studying the cultural role of Starbucks in global market. LITERATURE REVIEW: 1. A* Cultural Approach to Branding in the Global Marketplace*. Review: Related Questions: Premises: What cultural differences (national, regional) do branding strategies embed? How have different branding concepts and theories emerged and for what purposes? Analytical approach: How do traditional brand landscapes affect globalized brands? How do brands at different geographical scales interact in market space? What kinds of mythic elements make for good brand stories? Can we predict the emergence of â€Å"antibrands† (e. g. , Mecca Cola, fair trade)? Units of analysis: How do brands globalize? To what degree do various brand architectures translate across cultures? Is it possible to develop an archive of commercially compelling narrative elements? Review: The Starbucks Brandscape and Consumers’ (Anti-corporate) Experiences of Globalization Review: Significance of Research: Help Starbucks understand the cultural effect on globalization. Help Starbucks to adopt appropriate strategy depending on the cultural aspects and consumer behavior geographically. Data collection: Journals from Internet. Personal visit to Starbucks. Interview with the staff and manager of Starbucks. BIBLOGRAPHY: Burgess, Steven M. and Jan-Benedict E. M. Steenkamp (2006), â€Å"Marketing Renaissance: How Research in Emerging Consumer Markets Advances Marketing, 23 (4), 337–56. Aaker, Jennifer and Patti Williams (1998), â€Å"Empathy Versus Pride: The Research, 25 (December), 241–61.

FAIRYTALES Essay Example | Topics and Well Written Essays - 750 words

FAIRYTALES - Essay Example In this version, the main character, Flossie, is asked by her grandmother to deliver a basket of eggs to one of the neighbors. The grandmother, who is referred to in the story as ‘Big Mamma’ cautions the girl to be wary of the fox, who is a well known egg connoisseur. Flossie’s grandmother does not provide the little girl with any more information about the fox’s outward appearance, and so she sets off without fully understanding what she should avoid. When she reaches a wooded area, she is greeted by the fox who tries to get her to be frightened of him. Moreover, Flossie is not aware of how a real fox looks like and so is doubtful about what the fox is trying to convince her. She keeps on rejecting his assertions until a fierce dog makes it possible for her to continue with her journey after handling the fox, and she is able to deliver the eggs safely to the neighbor. Lessons from Flossie’s Encounter with the Wolf Flossie’s discussion with he r grandmother on the identity of the fox is quite puzzling at first. It is only later that the reader realizes that Flossie’s grandmother is quite wise. When Flossie inquired of her grandmother, â€Å"What do a fox look like?† her grandmother simply answered, â€Å"A fox just be a fox† (McKissack and Isadora 5). It is evident that Flossie and her grandmother were living in an area that had many dangers. It would appear that Flossie’s grandmother was trying to raise little Flossie to be self confident and sure of herself but also aware of the snares around her. Flossie was sent into the dangerous woods even though her grandmother knew that there was a fox on the prowl. She was also sent carrying what the fox considered to be a delicacy. In her trails, Flossie wondered what she would do if she came upon the fox, but quickly remembered her grandmother’s assertion that ‘a fox is just a fox’. This could be interpreted as meaning that a thre at is merely a threat; and need not amount to its definition. Essentially, the aim of Flossie’s grandmother was to teach her grandchild how to thrive and live her life in spite of being in the presence of constant danger. The fox was actually bigger in size than little Flossie, but the girl was not flustered. Her confidence in demanding that the fox prove who he is threw the fox’s confidence off-balance even though he was physically larger than her. This allowed her to continue with her journey confident in the knowledge that the creature she had just met was no threat. CONCLUSION Flossie’s encounter with the fox might be taken as being representative of a deeper hidden meaning for a race that encountered many problems in bygone eras. It would seem that the moral of the tale was that it is only people who had the power to empower their own fears. If they did not believe that they could be defeated, then, they would not be defeated. The story of Flossie and the F ox also encourages people to search for deeper meanings in ancient sayings. Flossie chose to take her grandmother’s word as truth and it helped her to combat the wily fox. The story also seeks to encourage people to recognize their own authority. When the fox insinuated to Flossie that she ought to be frightened of him, she replaced his vision of himself and his abilities with her vision of herself and what she believed or did not believe him to be. The fox was shaken by the fact that she showed no fear of him and actually took time to chart with him about something that had

Weapons of Mass Destruction Research Paper Example | Topics and Well Written Essays - 3750 words

Weapons of Mass Destruction - Research Paper Example encompasses activities, agencies, authorities and resources required to respond once it is recognized that Anthrax has been released as a result of terrorist activities. A. Immediate contact and consultation with the Centers for Disease Control and Prevention. Relevant samples of identified Bacillus anthracis will be isolated and prepared for evaluation to determine strain and potential lethality in coordination with CDC officials. E. Cleaning and disinfection of medical equipment will be considered and coordinated using the Principles of Standard Precautions guidelines. Immediate procurement of germicidal agents should be coordinated with relevant supply chain vendors and through consultation with local and state government actors. F. Pathology departments and laboratories providing clinical services must be informed of the relevant infectious dangers of post-mortem services, inclusive of procurement of eye protection instruments and masks. B. Coordination with the Food and Drug Administration to receive approvals to procure Anthrax vaccinations under the Emergency Use Authorization legislation for victims 18 and older. For children, approvals generated by the FDA under the Investigational New Drug protocol. A. Local law enforcement officers will maintain responsibility for coordinating isolation procedures, establishing barricades which prevent access into and outside of Anchorage during the disaster period. B. State authorities will declare a state of emergency, temporarily halting operations of the city public transit services, the Alaska railroad, and the Ted Stevens Anchorage International Airport. Coordination with the Department of Homeland Security will ensure that air traffic is properly re-routed and all waterway transport re-directed to other non-affected ports of call. A. Assign relevant health personnel to provide routine medical exams for injured responders or those illustrating symptoms of Anthrax exposure, consisting of

Collaborative Scholarly Journal ( sport ) Essay

Collaborative Scholarly Journal ( sport ) - Essay Example From early teenage years, persons seem paying attention on the collection of a vocation sport that makes them the all rounder and the excitement and the enjoyment taken up by them. Normally, this childhood selection rotates approximately a fire fighter, veterinarian, sportsperson, channel, and the resembling. The sport science discipline and the business of sport are without difference in regards to other respective industries. The study was mainly to analyze the advantages and the benefits of sports on the students self concept. The method we adopt to understand the particular method is the systematic review; the systematic review helps to get the entire information and the opinions of the various opinions of the various authors about the topic. Usually, research has specified students who are elsewhere for exercise be likely to perform better than non-athletes in the class rooms, Student-athletes frequently have to go behind a system of manner. This code of conduct can comprise abstaining from alcohol consumption and smoking, subsequent to correct behaviors, and preserving minimum grade in arrange to uphold eligibility (Medford School Policy Handbook, 2000). The findings of Zaugg (1998) sustain the plan that athletes have less behavioral problems than non-athletes. This is typically a consequence of school policy that state if an athlete miss lessons (unexcused) they do not engage in recreation or perform with the team that day. in addition, students with detentions or postponement miss practice and games awaiting the detention is provided. Many instructors will often dismiss players who have behaved badly throughout school. â€Å"Social recognition of sport participation and competition are external sources of enjoyment for many. Student-athletes often enjoy being rewarded for their work and dedication. In many schools, athletes are recognized through announcements,