Disease Essay Example | Topics and Well Written Essays - 2250 words

Disease - Essay Example The primary meaning is that these are representative of continually surfacing contagions reacting to speedy changes in the association between host and the pathogens. Current literature has identified that there are almost 1, 400 species of human pathogens. Almost 60 percent of these pathogens are zoonotic. This implies that almost 60 percent of the pathogens are infections that are transmitted between humans and vertebrates. In reference to Woolhouse et al (2012), emerging and re-emerging pathogens are most probable to be zoonotic. Viruses form a majority of this group. In addition, viruses with RNA sequences constitutes a third of all emerging and re-emerging contagions. Emergent pathogens are characteristically those with a wide host variety ranging across numerous mammalian animals. In the contemporary world, in spite of the exceptional progresses towards development of steps to counter the development of the infectious illnesses, the increased global mutuality, increased world t ravel and climate change have contributed deposits of complication to controlling and containing these contagious diseases that not only have an impact on an individual’s health but also a nation’s economy. ... Remarkably, most of the illnesses originate from animals such as rodents and bats, as shown by the presence of Nipah virus encephalitis, lassa fever and hantavirus pulmonary syndrome (Howard & Fletcher, 2012). Current interest in emerging contagions has centered on three primary fields. First, it has centered on how the interaction of the environment, human societal pressures and climate can cause unanticipated outbursts of emergent illnesses. Second, it has centered on the apprehension on how viruses can be transmitted from a reservoir to a host, and thirdly on recognizing the elements of the illness process that present opportunities for treatment and prevention. Drivers of Emerging Viral Diseases in Humans i. Animals that act as reservoirs of Human diseases Many emerging illnesses arise when transferable agents in animals are passed to people. The advent of agriculture 10, 000 years ago was one of the primary factors that contributed to the rise of majority of the infections in th e present world. Agricultural activities drove people near wild animals and livestock. Notably, people put establishments in these regions (Lashley $ Durham, 2007). This offered a fertile ground for the transmission of infections from the animals to humans. Among the mammalian species, members that make up Muridae family have been the natural hosts of Hantaviruses and arenaviruses. The mamals reproduce faster and increase the population’s exposure and risk to the pathogens. Additionally, domestic livestock have also contributed to the spread and emergence of virus infections. For instance, pigs have been associated with numerous outbursts of emerging infections. A total number of 265 cases of viral infections

Grand Theft Childhood Essay Example | Topics and Well Written Essays - 1000 words

Grand Theft Childhood - Essay Example This case, an exemplary example, is not only cause for concern, but is evidence that media does direct our values and in doing so promotes activities outside acceptable social norms. The vast array of entertainment available through video games has made them a mainstay of children's pastime. A full 79% of our children between 7 and 17 years of age play an average of 8 hours a week (Walsh). Many video games are appropriate and often aid educational purposes and project positive images of society. They often offer instruction, problem solving, and entertainment. However, when games step outside our sense of a well-ordered society, they bring with them a baggage of debate on their influence. The recent explosion of violent video games has brought controversy from the living room and into the halls of Congress. Games that feature gun play, excessive mutilation, and behavior associated with criminal activity have raised concern across the board from parents to medical professionals. The intense concern about video and computer games is based on the belief that the ultra violent games are inappropriate for all children and harmful to some. Exposure to "Grand Theft Auto" increases physiological arousal, aggressive thoughts, and aggressive emotions and actions (Walsh). According to Walsh, "In a study of 8th and 9th graders, students who played more violent video games were also more likely to see the world as a hostile place, to get into frequent arguments with teachers, and to be involved in physical fights". Critics are quick to point out that the problem is not the video game, but underlying hostility in the child. However, this does not seem to be validated by research. According to a 2004 research study, Gentile, Lynch, Linder, and Walsh concluded, It was hypothesized that exposure to video game violence would be positively related to aggressive behaviors, such as arguments with teachers and physical threats. This hypothesis was confirmed. Students who play more violent video games are more likely to have been involved in physical acts and get into arguments with teachers more frequently. It should come as no great shock that exposure to violence, even with the knowledge that it is just a game, can initiate and manifest aggressive behavior. I have seen my friends after a period of playing "Grand Theft Auto" and have noticed a change in behavior immediately following the game. Their speech is more coarse, actions more rude, and their driving becomes more reckless. Yet, they play it off as being just a game. They explain that it is no different than an eight year old watching the violence taking place in a Tom and Jerry cartoon. Their theory of the self realization that its only a game and can't translate to the real world may have some validity. A study of 5 to 9 year old children's cartoon viewing habits indicated that children might be discerning between fantasy and reality. The study noted that, " [...] [M]others were shocked by the aggressive and "dark" programmes their children were watching. However, even though some of the children found them disturbing they realised they were simply cartoons, that nobody got hurt and that the good characters always won" ("Children's Cartoons Harmless"). So as children can tell good from bad in a cartoon, can a

Analysis of Mountain Sound in the Context of Journeys Essay Example for Free

Analysis of Mountain Sound in the Context of Journeys Essay â€Å"Mountain Sound† is a song performed by Icelandic indie pop band Of Monsters and Men which was released as a second single from their debut studio album â€Å"My Head is An Animal.† Written by Arnar Rà ³senkranz, Nanna Bryndà ­s Hilmarsdà ³ttir and Ragnar Þà ³rhallsson, it tells the story of a character who commits a crime or action that opposes the values and cultural norm of his society. He then flees from the area to escape capture by the authorities and take refuge in the forest and mountain sound. Along the way, the character also runs into creatures that threaten his existence and therefore is forced to travel only at night to avoid visibility from any external forces. In the first stanza, it proves the statement that â€Å"journeys are commonly instigated by escape from a previous circumstance that doesn’t appeal to the individual.† In accordance to the song, the character had to escape as quickly as possible â€Å"from all the trouble [he] he had caused with [his two hands.† Apart from that, the use of the metaphor â€Å"travelling on with nothing but a shadow† where the shadow refers to the character’s guilt that he carries along as he escapes, shows one of the emotional obstacle that the character encounters throughout his journey. The second stanza demonstrates the understanding that journeys are always speckled with obstacles which we have learn from and at the same time accounts for the importance of the journey itself rather than the final destination. In â€Å"Mountain Sound,† the traveller encounters are beings that had scars and scratches too unnatural to be of natural causes thus sparking his curiosity about their past. Upon further observation however, the traveller suddenly realises that these strangers were probably creatures that were not human based on the reference to â€Å"we were nothing like the rest.† The use of the phrase â€Å"as I looked around† hints that the traveller was surrounded by the creatures and is therefore in a threatening situation. The chorus revolves around the description of the traveller’s journey, where he can only travel at night to avoid capture. This description is enforced in the form of an advice from a more superior being which in this case appears to an angel or deity, hinted by the changeover to a woman’s voice, which is stereotypically accepted as compassionate as well as the use of language which is phrased in the form of an admonishment: â€Å"hold your horses now, sleep until the sun goes down.† This chorus supports the statement that â€Å"in a bid to escape, one journeys to a refuge that provides security and peace of mind.† In general, the essence of the song is further amplified with specific musical techniques, first of which is the echo effect created by the digital delays in the electric guitars. This effect creates a suspenseful and dramatic scene about to unfold, in reference to the second stanza where the traveller suddenly realises his vulnerability to the strangers as they surround him. Besides that, the choral section that sings the lines â€Å"sleep until the sun goes down† and â€Å"deep into the mountain sound† adds spirit and energy to the song which relates to how physical journeys are always affiliated with movement and energy. It also appears as cheer of encouragement to motivate the traveller to continue his strive for his goal. Furthermore, the incorporation of a duple simple time signature and a drum routine of a â€Å"snare, bass, snare, bass,† shows the prolonging of physical journeys and the fast pace that the traveller is forced to carry out. In relation to the movie Rabbit Proof Fence (2002), both works share the same motivation that instigates a physical journey, which is to escape from a previous affair and retreat into the security of a refuge, which in Rabbit Proof Fence is the girls’ home in Jigalong while in Mountain Sound, refers to the deep forest. Apart from that, the travellers have to face obstacles along their journey; both having to travel through vast distances which itself is laden with other adversities that extend its difficulty. In Rabbit Proof Fence, the girls are forced to journey through harsh terrains with insufficient supplies and a professional tracker hot on their heels. Likewise, Mountain Sound features a long distance to the desired refuge further laden with the sense of guilt from the traveller’s previous actions. Just as Rabbit Proof Fence features a narration in the Aboriginal language that projects a sense of belonging and extracting the prejudice of the audience to the Aboriginal point of view, Mountain Sound uses first person language to connect with the listeners as it appears to be accounted from personal experience rather than sophisticated words phrased beautifully into neat packages of rhymes and rhythms. Last but not least, the paradoxical statement in Mountain Sound â€Å"sleep until the sun goes down† actually explains how in order to remain unseen, it is essential to travel only during the night, therefore creating a brief pause in a listener’s interpretation of its meaning. Similarly in Rabbit Proof Fence, the girls had to constantly mask their tracks and remain hidden in bushes to avoid capture from the tracker. On a personal note, â€Å"Mountain Sound† connects with my inner feelings and soothes my heart to the core. At the same time, it teaches me that we should never run away from our problems but use wisdom that we have acquired or from the guidance of a wise individual to resolve them. This can be related to the simile of our negative personalities as trees and in order to entirely uproot these established traits, we have to strike at its roots and not just the branches. As a whole, our problems should not ignored or ran away from but to be confronted and subdued in order to spur integral human development and an individual transformation.

Marketing Analysis of Heathrow Airport

Marketing Analysis of Heathrow Airport Name: Jheanel Davidson AC 1.1 Discuss concepts of marketing for a relevant services industry Marketing, as a concept, implies the approach that is applied in order to transfer the products or services of an organization from just a concept to the customers. It is a process through which an organization communicates the features of its products and services and the brand message to the customers in order to create the demand for such product or service (Kotler, 2000). Marketing management, on the other hand, is considered as an approach that helps an organization in applying the resources of marketing in a disciplined way. The industry size influences the process of marketing management to a greater extent as a big industry will ensure more resources to be deployed for the process of marketing and the same will also help in regulating the process of marketing in the most favorable way. The present paper emphasizes upon understanding the way, the different elements of marketing will help in enhancing the marketing performance of Heathrow Airport (Winer, 2000). Research findings: 1. The marketing process involves a basic step, known as the market analysis. In this step, the market for a particular product or service is analyzed on the basis of the requirements of the customers and the demand for the particular product and service. 2. Customer satisfaction is one of the important elements of marketing. Marketing tactics are formulated in order to satisfy customer needs, in this regards, it is important to discuss providing value to the customer (Johnson and Gustafsson, 2000). 3. One of the important goals of marketing strategy is to create value for the product and communicate its benefits to the customers; this will lead to customer retention. Satisfied customers generally make further purchases. 4. Cost/benefit analysis and conducting an analysis of the efficiency of a marketing strategy is considered as an important step while framing a marketing plan for an organization. This is also considered as one of the essential elements of marketing (Johnson and Gustafsson, 2000). 5. The process of marketing is considered as a business philosophy. It is a business philosophy that focuses on understanding the needs of the customers and on the basis of the identification of the requirements. 6. Relationship marketing is another arm of marketing that emphasizes upon customer retention. This can also be considered as a part of the customer relationship management process (Egan and Harker, 2005). 7. Strategic marketing is considered to be a process that helps a business in disposing of its products or services in such a manner so that the objectives are achieved. Tactical marketing is a process that helps an organization to identify the most viable way to implement the marketing strategy in order to achieve the goals (Kerin, 2006). Discussion Marketing strategy is considered as essential for the survival and future development of every business. Heathrow Airport is one of the busiest airports in London, UK. Conducting market analysis would be regarded as a vital exercise for Heathrow Airport to frame appropriate marketing strategy. The concept of market analysis implies the initiatives taken to understand the requirements of the customers and their demand. In this new age of cut throat competition, conducting a market analysis would be highly beneficial for an organization to ensure its survival. The process of conducting the market analysis will help Heathrow Airport in understanding the growing needs of the customers, that the number of customers is increasing day by day and they have a tight schedule, hence, quality of service will play an essential role to fetch their needs (Ferrell and Hartline, 2005). Providing satisfactory and timely service to the growing traffic and passengers would be the duty of the Airport in order to hold its position. Heathrow Airport has analyzed the demands of the customers and as a result of that, it has formulated new strategies towards the runway and terminal expansion, constructing Heathrow railway hub, air track etc. Marketing strategy provides a huge benefit to different organizations to dispose of its products or services in such a way so that the customer requirements are satisfied. Heathrow Airport has formulated these strategies and communicated the same to the customers in order to provide them maximum satisfaction and strengthen the brand image of the Airport. Creation of value for the customers will be highly important for Heathrow Airport as the same would help the organization in retaining its image and increase the loyalty of the customers. Formulation of an effective marketing strategy would help Heathrow Airport to properly dispose the quality services to the customers that will create a value which is higher than the expectations of the customers, in this process the retention of the customer can be made possible. Tactical marketing would be equally essential for the airport, as the same will help the management in understanding the ways through which the marketing strategy will be implemented to get optimum results. Hence, it will also be paramount for Heathrow Airport to properly analyze the process of implementation and the financial viability of such marketing process. The management at Heathrow Airport is also required to focus on customer relationship management; this approach will help in retaining the customers and increasing their loyalty towards the airport. This can be done my constantly communicating with the customers and providing them quality services in a timely manner (Ferrell and Hartline, 2005). Conclusion An effective marketing strategy can bring incredible results towards the performance and profitability of Heathrow Airport. Through this process, the management will be able to understand the changing needs and demands of the customers and they will be able to track the right path to formulating effective policies and strategies to fulfill the needs of the passengers. Newer initiatives can be taken through the formulation of strategic marketing goals. The profitability of the Airport will enhance drastically through the process of implementing tactical marketing because the same will help the management in providing the ways through which the strategies can be implemented in the most profitable way. The process of marketing will pave news ways towards achieving the organizational objectives; on the other hand, this approach will help in bringing new customers and retaining the existing ones. An effective marketing policy will provide the required support to the management to take the necessary steps that will help in enhancing the competitive power of the airport and its market image. The Heathrow airport is one of the busiest airports in the UK and through formulating new policies to strengthen their services towards fulfilling customer requirements and creating value for them it will be able to increase customer loyalty. The policy of customer relationship management will also help the management in retaining the customers and enhancing the market image of the airport. In this way, the overall value of the organization will also improve. AC1. 2 Assess the impact of the marketing environment on the industry The industry is considered as a combination of different organizations, who jointly conducts certain operations for the purpose of producing goods to be sold and the production process is generally carried on in a factory or similar undertaking. The market is considered as a place, where a number of people gather regularly for the purchase and sale of commodities and services (Kotler and Armstrong, 2012). The hospitality industry in the UK is one of the big industries that contribute towards the GDP of UK substantially. There are different segments of the hospitality industry and each of them focuses on the provision of efficient customer services, as the same is considered as the backbone of the hospitality industry. The travel and tourism segment includes tour operators, airlines, travel and tourism organizations, airports etc. The market environment comprises of two different parts, namely micro and macro environment (Kotler and Armstrong, 2012). Findings The findings of the research conducted for the purpose of assessing the impact of the marketing environment on the industry have been provided below: 1. The micro-environment of an organization comprises of the stakeholders. Stakeholders are regarded as the persons or organizations that have an interest in the performance of an organization and its development. The stakeholders have the ability to influence the operations of an organization. There different types of stakeholders, such as the customers, the requirements of the customers influence the operations and strategies of a business, the owners are internal stakeholders, who seek higher return for their investments. Financiers are lenders who are interested in the profitability and stability of an organization for the security of the funds lent. Competitors formulate various strategies that an organization follows in order to maintain its competitive strength. The society is also an evaluator of an organization, effective measures are taken by an organization towards social development and environmental protection will enhance its market image (Mooradian et al., 2012). 2. Macro environment is regarded as the external environment surrounding an organization, it consists of different external factors which are uncontrollable, such as political factors, which are considered as the policies framed by the government, ecological factors, which are considered as the environmental factors, such as environmental protection, preserving natural resources etc., technological resources, these are the improved technological devices and the up-gradation in technology that helps an organization in improving its overall performance, economical factors, these are the economic factors such as, inflation, change in interest rates, recession etc. that can influence the financial performance of an organization, social and legal factors, these can be considered as the change in the behaviour of the customers, change in the attitude of the customers, new laws introduced by the government that may affect the industry (Kerin and Peterson, 2001). 3. There are various tools that can be used for conducting an analysis of the marketing environment of an organization. The internal environment can be analyzed by using the SWOT model. It is considered as a tool that has four different heads, strengths, weaknesses, opportunities and threats and it helps in analysing the mentioned factors relating to an organization. On the other hand, the external environment can also be analyzed by the utilization of certain tools such as PEST analysis and Porters Five Forces model. PEST analysis helps in analysing four main external factors such as political, economic, social and technological factors and Porters model helps in understanding the competitive environment of an organization such as the threat of rivals, bargaining power of the buyer and suppliers and threat of substitutes (McKinney, 2003). Discussion Heathrow Airport pertains to the travel and tourism segment of the hospitality industry and it is regarded as one of the most important airports in the UK. It is regarded as highly essential for the management of Heathrow Airport to analyze the impact of the marketing environment upon the organization and the industry as well. It will be considered as highly beneficial for the management to conduct a stakeholder analysis in order to understand the requirements of the internal as well as the external stakeholders of the organization, such as the customers, suppliers, financiers, owners etc. and to understand their power to influence the operations of the Airport (Hiam and Rastelli, 2007). On the other hand the external marketing factors will also be essential for the management to analyse, as they are uncontrollable and the Airport is required to adopt the changes that are taking place in the external environment such as changes in aviation law, changes in interest rates and inflation that will affect the pricing, how to facilitate sustainable development, the modern technologies that can be used for improving the operations of the Airport and to provide better customer service etc. The PEST analysis will help the management at Heathrow Airport to understand the changes taking place in the political, economic, social and technological factors. The SWOT model will help the management in analysing the internal factors, the internal factors such as the strengths and weaknesses will help the management in utilizing the strengths to provide better customer service, while the weaknesses are required to be minimized to maintain the image of the airport. Similarly, the opportunities and threats should also be considered, as the opportunities will help the management to understand the areas where the business can make further developments, while the threats can hamper the business performance. The competitive factors will drive the competitive environment and the same sh ould be considered by the management in order to maintain the competitive strength of the Airport. These factors include the bargaining power of the customers, the bargaining power of the suppliers of services and technology, the threat of new competitors and the threat of substitutions (Cravens, 1982). Conclusion Analyzing the market environment will be highly beneficial for Heathrow Airport as the same would help it in understanding the changes that are taking place in the internal and external environmental factors. The management will be able to control the internal factors to improve the performance of the Airport, while the external factors are uncontrollable, hence, an analysis of the external factors will help in adopting such changes in order to maintain the competitive strength. For this purpose, it is highly recommended for the management of Heathrow Airport to utilize the tools such as PEST analysis, SWOT analysis, and Porters model. AC 1.3 Evaluate the relevance of consumer markets in the industry Consumer markets are considered as those markets, where the purchase and sale of goods and services are done, which are meant for the general consumers only (Hassan and Kaynak, 1994). The consumer markets include consumer culture that implies the sociological and psychological influences made upon the buying behavior of the customers. There are various factors that can potentially influence the buying behavior of the customers such as, marketing, quality of service, price etc. It has been found in various studies that the objectives of an organization can be achieved by creating a balance between customer and competitor orientation. Moreover, creating value to the customers will also influence their buying behavior to a greater extent and the same will also help in retaining loyal customers (Alessandra, 2007). Findings The findings of the research have been provided below: 1. It has been found that the hospitality industry is highly dependent on the behavior and attitude of the customers. The customers play an important role in the hospitality industry as they decide the development and sustainability of a hospitality organization in the long run. The customer behavior is considered as one of the important factors that the industry players considers while framing new policies. The requirements of the customers are considered as a major factor that is taken into account, while, formulating the marketing policy of an organization (Kessler, 1996). The quality of services provided to the customers and the value created for them is considered as a driving factor that can retain the customers and ensure the long-term stability of an organization in the hospitality industry. This will also affect the profitability and enhance the revenue-generating capacity of the organization. 2. Customer culture is considered as the behavior of the customers that includes social status values and activities of the customers that influences their buying behavior. The customer culture influences the patter of consumption of the customers. The social status of the customers influences their pattern of consumption, such as a high-end customer will go for having luxurious goods, which are offered at high-end prices (Basch, 2002). The theory of consumer culture entirely focuses upon the psychological and sociological factors that influence the buying behavior of the customers. It is regarded as a branch of marketing philosophy that projects the psychological effects created by the buying behavior of the customers and different organizations follow this theory in order to market a particular product or service to the potential customers. This is done by clearly projecting and communicating the features of a particular product or service and how the same is going to affect the li festyle of the potential customers. 3. The hospitality industry highly emphasizes the quality of services provided to the customers and their pricing. The sole objective behind this initiative is to create value to the customers and satisfy their needs. Customer satisfaction and loyalty is a key for success to the participants of the hospitality industry. The participants of the industry always engage in the formulation of new strategies by considering the changing demands of the customers in order to meet them. This will help in achieving huge marketing success. Moreover, customer loyalty will help in enhancing the sustainability of an organization and for that purpose, it will be essential for an organization to create value for the customers and the same can be done by providing services that will meet or exceed the expectations of the customers. This process will help in retaining customers (Lowenstein, 1997). 4. Maintenance of long term relationships with the customers has become highly important in almost every industry. The hospitality segment, particularly, has put increased emphasis towards formulating effective strategy towards customer relationship management (Anderson and Kerr, 2002). The industry participants have taken different steps towards maintaining customer relationships such as loyalty programs, maintenance of customer databases to send them promotional emails, collecting feedbacks from the customers etc. Discussion The sustainability and development of Heathrow Airport can be highly influenced by the consumer markets. Analyzing the consumer culture and preparing the marketing strategy to properly target the customers and communicating the features of the service provided will help the management in enhancing the profitability of the organization. Selecting separate marketing strategy for separate customers with different status and requirements will help the organization in attracting more customers and revenues. In this way, the airport will be able to generate demand for its services (Sheth et al., 1999). Analyzing the customer behavior and requirements will be highly beneficial for Heathrow Airport. For instance, the number of passengers is increasing gradually; this will affect the popularity of the airport due to limited facilities. Hence, the Airport should focus upon expansion of its runways and other facilities to properly accommodate the passengers, the customers have busy schedules an d they require timely services and hence, the management should emphasize upon the provision of timely services to influence the buying behavior of the customers. Customer satisfaction is an important part and the same will influence the management at Heathrow Airport to provide quality services at a reasonable price, as the same will satisfy the customers and create value for them. Customer retention and loyalty is highly paramount for the hospitality industry as the same will decide the long-term survival of the firms operating in it. The same is also applicable for Heathrow Airport. This will encourage the management to form new strategies towards customer relationship management (Sheth et al., 1999). Conclusion Customer market can be regarded as one of the important factors that, the management at Heathrow Airport must take into account. Understanding the behavior of the customers would help the same in formulating an effective marketing strategy that would help in creating demand for the services provided by the airport and to maintain its profitability and sustainability. It is recommended for Heathrow Airport to put more emphasis upon analysing the social and psychological factors that influence the buying behavior of the passengers and also to create a strong marketing strategy to attract the customers. Customer relationship management will also be beneficial for the airport, and formulate a strategy in this regards would help the management to retain the customers and create a strong market position. AC 1.4 Discuss the rationale for developing different market segments The concept of market segment has a higher relevance in regards to marketing. A market segment is considered as an association of customers, where the attitude and behavior of all the customers in such association are identical. Market segments are prepared to simplify the process of marketing strategy and strengthen the same (Kruger, 2011). Different market segments have different characteristics and separate marketing strategy is prepared for each of them. The market segments are utilized by different organizations in the hospitality industry to conduct the process of target marketing. The market segment can be done on the basis of four different characteristics, namely geographical segmentation, demographic segmentation, behavioral and psychographic segmentation. Market segments help in enhancing the performance of marketing efforts made by an organization because in this way they can target separate groups of customers and market the products or services as per their needs (McDon ald and Dunbar, 2004). Findings 1. Market segmentation is the process of segmenting the market into different parts in order to target different groups of customers for the purpose of product or service marketing. Market segmentation is beneficial for an organization because it helps in understanding the customer needs and formulating an appropriate marketing strategy for different types of customers (Kruger, 2011). The process of market segmentation helps in creating the demand for a particular product or service for different customers in a systematic way and in this way it helps in enhancing the profitability of a business. It helps in enhancing sales levels and hence supports business growth (Wedel and Kamakura, 2000). The research has highlighted another two strategies of marketing, which are targeting and positioning. 2.Targeting is considered as a process of targeting the potential customers for a particular product or service and formulate the marketing process in such a way that will help in satisfying their demands, this process also helps in enhancing the effect of marketing strategy and increases profitability with sales. 3. Positioning is another strategy of marketing, which is highly relevant to the hospitality industry (Pinson et al., 1996). Position refers to the position that a brand has acquired in the consumer market. The strategy of positioning helps in creating a distinct image for the products of a particular brand and helps in differentiating the products or services from the competitors. This process is essential as it helps in creating a unique brand image and helps the customers to identify the products of a particular brand easily (Hooley and Saunders, 1993). 4. There are four main ways of market segmentation. Geographical segmentation, this is the way of segmenting the market as per geographical regions. Demographic segmentation, it a type of segmentation that helps in segmenting a market as per the demographic features of the customers such as, age, income etc. Behavioral segmentation is considered as a type of segmentation that considers the behavior and attitude of the customers to create different segments. Lastly, the psychographic segmentation is considered as a type of market segmentation that helps in segmenting the market of a product or service as per the lifestyle of the customers. Discussion It will be favorable for the management at Heathrow Airport to formulate different market segments in order to get better outcomes of the marketing strategy formulated by the same. This approach will help in simplifying the marketing process of the organization and this process will also help the management at the Airport to divide the market into smaller groups and formulate an appropriate strategy for each of them. This process will ease the efforts of the marketing team and enhance the feasibility of the marketing process. Considering the psychographic segmentation, if the management formulates separate advertising message for the high-end as well as low-end passengers and properly demonstrate the facilities that are offered to them, then it will become easier to create a huge market demand for the services among the targeted segments (Sheehan, 2011). The strategy of segmentation and positioning will also help in creating a distinct image for the airport in the minds of the custom ers and the same will also help in enhancing the market strength and competitive edge of the airport. Targeting will be beneficial for the management as this process will help in selecting the potential customers, who the services should be marketed. This will increase sales and profitability substantially (Sheehan, 2011). Conclusion To conclude, it must be said that market segmentation is an important part of the marketing strategy for any business. Heathrow Airport must segment its market in different types in order frame a separate policy of marketing for each segment. A single marketing policy may not be effective for every kind of customers; hence, market segmentation is highly expected for the airport. In this regards, it is recommended for the airport to put additional emphasis on target market because this process will help the management in identifying different types of passengers and their needs, this process will help in creating market segments and along with it market positioning should also be taken into account, as the same will help in competitive edge to the airport as compared to the other renowned airports in Europe.

Explaining Crime Social Control Theory Exam 1 Criminology Essay

Explaining Crime Social Control Theory Exam 1 Criminology Essay 1. Based on all of the theories you have been exposed to so far in the course, choose the one theory that you think is the best at explaining crime. Compare it to at least two other theories and discuss how the theory you chose represents an improvement over the other two. Be specific and be sure to cite the empirical research to support your argument. Based on all the theories I have been exposed to in this course so far, social control theory is the best at explaining crime. Social control theory explains crime in terms of the individuals social relationships and focuses on the absence of significant relationships with conventional others and institutions (Agnew, 1992:48). The theory utilizes issues of conformity, so instead of theorizing about the motivations of criminal behavior, the social control theory ask, Why do people conform? In this theory people believe that societys ability to control social groups affects whether an adolescent turns to a life of crime or not. Social control theory comes from the learning theories which are developed from family ties or other social circles that individuals interact with so as to learn what is right and what is wrong. When these controlling influences are weak or rendered ineffective and absent, society frees the individual to deviate from legal and moral norms; therefore, crime often does occur. In particular, crime is most likely to when (1) when the adolescent is not attached to the parents, school, or other institutions; (2) parents and others fail to monitor and effectively sanction deviance; (3) the adolescents actual or anticipated investment in conventional society is minimal; and (4) the adolescent has not internalized conventional beliefs (Agnew, 1992:49). Although strain, social control, and differential association theory/social learning theory are all sociological theories, strain theory is distinguished from social control and social learning theory in its specification of (1) the type of social relationship that leads to delinquency and (2) the motivation for delinquency. Strain theory focuses explicitly on negative relationships with others: relationships in which the individual is not treated as he or she wants to be treated. Agnews developed a new theory, general strain theory that defines measurements of strain, the major types of strain, the links between strain and crime, coping strategies to strain, the determinants of delinquent or non-delinquent behavior, and policy recommendations that are based on this theory which introduced a new perspective on the original theory that was written off a few decades ago. While social control theory rests on the premise that the breakdown of society frees the individual to commit crime, strain theory is focused on the pressure that is placed on the individual to commit crime (Agnew, 1992:49). According to the strain theory, individual deviance is caused as a result of negative relationships or treatment from others; and this result in anger and frustration (Agnew, 1997a:31). Agnews strain theory was developed from the work of Durkheim and Merton and addressed many of the criticisms of the original strain theory, however; it lacked the supporting data and still had several flaws like the original strain theory. Strain theory can cause many negative feelings in an individual including defeat, despair, and fear, but the feeling that is most applicable to crime is anger. For example, an increase in strain would lead to an increase in anger, which may then lead to an increase in crime. Social control theory represents an improvement over the strain theory as it explains that if an individual has certain morals and social values that they live by and grew up believing t hat they are more likely to seek a socially acceptable way of achieving their goals and not let feelings of defeat, despair, fear, and anger lead them to respond to strain with crime. The strain theory affect creates pressure for corrective action which may lead adolescents to (1) make use of illegitimate channels of goal achievement, (2) attack or escape from the source of their adversity, and/or (3) manage their negative affect through the use of illegal drugs (Agnew, 1992:49). Social control theory, by contrast, denies that outside forces pressure the adolescent into crime but rather, the absence of significant relationships with other individuals and groups frees the adolescent to engage in delinquency in response to inner forces or situational inducements. Social learning theory (SLT) is distinguished from strain and control theory by its focus on positive relations with deviant others (Agnew, 1992:49). Social learning theory focuses on the general principles that (1) people can learn by observing the behavior of others and the outcomes of those behaviors (If people observe positive, desired outcomes in the observed behavior, they are more likely to model, imitate, and adopt the behavior themselves), (2) learning can occur without a change in behavior, and (3) cognition plays a role in learning. This theory incorporates aspects of behavioral learning (assumes that peoples environment cause people to behave in certain ways) and cognitive learning (presumes that psychological factors are important for influencing how one behaves) factors that are important for influencing how one behaves. Social learning theory outlines three stages for people to learn and model behavior include (a) attention: retention (remembering what one observed), ( b) reproduction (ability to reproduce the behavior), and (c) motivation (good reason) to want to adopt the behavior (Agnew, 1992:49). The social learning theory claims that the relationship with illegal peers will lead to a criminal lifestyle that changes the values of achieving success in a legit way. Reisss theory of personal and social control states that delinquency results when there is a relative absence of internalized norms and rules governing behavior in conformity with the norms of the social system to which legal penalties are attached (Lilly, 2007:85). One disadvantage of the social learning theory is that it does not account for what may be considered positive it focuses more on the factors perceived as negative by the learner. Social control theory represents an improvement as it seeks to direct and guide social learning toward obedience specific to an agenda outside the learners. Social learning is a change in behavior that is controlled by environmental influences ra ther than by innate or internal forces that occurs through observing the consequences of others and by determining if such behavior is worth replicating. The theory of social control emphasizes on the role of society in the control of criminal behavior and proposes social learning with the help of social control which is why I chose the theory of social control over the social learning theory. The Theory of Social Control is widely cited in criminology in addition it has also been explored by the realist philosophers and represented by Travis Hirschi, a pro-pounder of Right Realism. While no single theory can explain why everyone commits crime social control theory does look at the causations of crime from learning theories. They teach us that morals are taught in families and other social circles and that these morals keep individuals from committing crimes they are taught are wrong. The main premise of control theories is that When controls are present, crime does not occur; when controls are absent, crime often does occur (Beaver, 2010). Social control theory does give explanation by teaching us that when people hold tightly to certain morals and social values they are more likely to seek a socially acceptable way of achieving their goals. 3. During our course discussion, many of you pointed out that the criminological theories that we discussed have both strengths and limitations. This is a view that is held by many criminologists. One way to overcome this problem is to integrate theories into a single perspective. You are responsible for creating an integrated theory that incorporates elements from at least three theories. Be sure to provide a detailed analysis of this theory, including how you were able to integrate components from other theories. During the history of criminological thought, various criminological theories on crime causation have been put together into a single perspective. One way to overcome this problem is to create an integrated theory that incorporates elements by combining the ideas expressed by the concepts of differential association theory developed by Edwin Sutherland, Mertons theory on deviance from his 1938 analysis of the relationship between culture, structure and anomie, and Robert Agnews general strain theory to provide a more accurate and comprehensive explanation as to why some individuals commit crime where others do not. Although many criminologists have viewed the criminological theories to have both strengths and limitations, it is by no means one single theory but the ideas from the three slighted altered theories that will help in providing a better explanation and understanding of criminal behavior. The first theory, differential association by Sutherland (1949:75) explains that criminal behavior is learned just like any other behavior through interactions with others. Sutherlands differential association predicts that an individual will choose the criminal path when the balance of definitions for law-breaking (unfavorable) exceeds those for law-abiding (favorable). Ultimately, the theory focuses on how individuals learn how to become criminals, which is due to an excess of definitions favorable to the violation of law. Along the lines of differential association the theory of criminal desire holds that every human behavior is learned through interaction with the environment (Sutherland, 1949:76 ). From a researchers perspective, an individual will view society differently if they are gainfully employed as opposed to unemployed, if in a supportive and loving family or abused by parents. However, individuals might respond differently to the same situation depending on how their experience predisposes them to define their current surroundings (Sutherland, 1949:77). However, the integrated theory learning process is not limited to just differential associations, as is the case with Sutherlands theory, instead acknowledging the influence of both humans and non-human (i.e. money and social gain) objects. The second theory drawn upon the present formulation is Mertons theory on deviance from his 1938 analysis of the relationship between culture, structure and anomie. Mertons theory involves the interactions and importance between culturally defined goals and what social arrangement make possible. According to Merton, anomie, derived from Emile Durkheim, if such cultural goals are not achievable through legitimate practices than individuals are likely to illegitimate means available for reaching them. In short, overemphasis on material success (i.e. the American dream as an emphasis on the goal of monetary success) and lack of opportunity for such success leads to crime. Institutional anomie theory, as published by Steven Messner and Richard Rosenfeld, proposed that the American societal pursuit of monetary success leads to anomie, or a departure from normal, sanctioned behaviors and a break from institutional social controls (Lilly, Cullen, and Ball, 2007:90). As anomie increases, so does the level of criminal behavior used by individuals to obtain monetary success (Lilly, Cullen, and Ball, 2007:90). As such, the integrated theory provides a more accurate and comprehensive explanation on the concepts established by Merton by providing adequate explanations of them including classifying each one as learned phenomena. Additionally, Mertons theory is proposed as the source of agitation, thereby leading one to commit crime, when the culturally defined goals of individuals are likely not to be achieved through legitimate processes.   Last, the general strain theory revised by Robert Agnew was developed from the work of Durkheim and Merton and taken from the original theory of anomie. According to the original strain theory, an increase in aspirations and a decrease in expectations should lead to an increase in delinquency; however, this was not found to be the case (Agnew, 1985:152). Also, the original strain theory predicted a concentration of delinquent behavior in the lower class, but research proved that delinquency was also common in the middle and upper classes (Agnew, 1985:152). Other variables are also neglected by this theory of strain, such as the abandonment of crime in late adolescence and the quality of family relationships (Agnew, 1985:152-153). Agnews general strain theory broadened the scope to include many more variable that were not addressed in the original strain theory as he attempted to explore strain theory for a perspective that accounted for goals other than monetary success and that cons idered an individuals position in social class, expectations for the future, and associations with criminal others (Agnew et al., 1996:683). General strain theory is a broad theory that can be applied to many different aspects of delinquency (ways of measuring strain, the different types of strain, and the link between strain and crime), however; in the integrated theory an individuals must also be taught how to cope without the help of others through involvement in social skills improvement, problem-solving training, and anger control programs which should lead to a decrease in delinquency. The integrated theory that incorporates elements by combining the ideas expressed by the concepts of differential association theory, Mertons theory on deviance from his 1938 analysis of the relationship between culture, structure and anomie, and Robert Agnews general strain theory, serves to explain all types of criminal behavior, both violent and non-violent. The crimes could involve economically driven crimes (theft, robbery, etc.) or white-collar crimes which each are the direct result of a need to satisfy desires due to an inability to do so through legitimate means. I believe the integrated theory provides an accurate and comprehensive analysis defining delinquency with an explanation as to why some individuals commit crime where others do not. The integrate theory can be utilized to implement policies geared towards helping to lessen crime and help in providing a better explanation and understanding of criminal behavior.

Scarlett Letter :: essays research papers

Pearl and the Spice of Life Really good salsa has lots of zesty vegetables and spices to make it good. But what if the spiciness of the salsa was taken away? It would just be tomato sauce. Pearl is the spice of The Scarlet Letter by Nathaniel Hawthorne. If her character was not present, the book would have a completely different flavor. In his essay entitled â€Å"The Genius of The Scarlet Letter,† Anthony Trollope states, â€Å"Pearl is miraculous,-speaking, acting, thinking like an elf,-and is therefore, I think, a drawback rather than an aid. The desolation of the woman, too, would have been more perfect without the child† (Trollope 243). Trollope’s point is well made, however the absence of Pearl would have made The Scarlet Letter an entirely different story. Without Pearl there would have been no proof of Hester’s adultery, and she might have become more depressed, even sinned more. However, if Pearl had been a more normal and obedient child, she would have been more well liked by readers. The most drastic change that would have been made in the book in the absence of Pearl would be that it would no longer have been called The Scarlet Letter. The reason for this being that without Pearl, there would have been no proof that Hester had committed adultery. Therefore, no one would have known and there would have been no punishment. Instead, Hester would have gone through the same guilt and internal battle as the minister, Reverend Dimmesdale. The reason that Dimmesdale is so tortured inside is because of the incredible feeling of guilt that he has because of having never taken blame or punishment for his sin. If Hester took no punishment, she would feel that same torture inside. But Pearl is present, so she is proof of Hester’s adultery. Hawthorne says it best when he states, â€Å"God, as a direct consequence of sin which man thus punished, had given her a lovely child† (82). Hester’s punishment was the consequence of having a child. Pearl is not only the proof of Hester’s adultery, she is also the thing that keeps Hester going. Hester may have fallen into a depression and eventually died, but Hester has to keep sewing, keep getting out of bed in the morning, and keep taking care of herself because she has someone else to take care of too. Hester’s feelings about Pearl are revealed when Hawthorne states, â€Å"But she named the infant ‘Pearl,’ as being of great price,-purchased with all she had,-her mother’s only treasure!† (82).

Lecithin Supplements Effectiveness In Weight Loss :: Lecithin Health Weight Loss Essays

Lecithin Supplement's Effectiveness In Weight Loss WHAT IS LECITHIN? Lecithin, a lipid material composed of choline and inositol, is found in all living cells as a major component of cell membranes, which regulate the nutrients entering and exiting the cell. The term "lecithin" has two definitions depending on what group is using the term. Scientists define lecithin as synonymous with phosphatidylcholine, the name for one of the principle phospholipids. On the other hand, producers of lecithin for commercial use use the term lecithin to refer to a complex mix of phosphatides and other substances that contain phosphatidylcholine. HOW IS LECITHIN SOLD TO THE PUBLIC? Lecithin can be naturally consumed through a diet including lecithin rich foods such as egg yolk, soybeans, grains, wheat germ, fish, legumes, yeast, and peanuts, to name a few. Lecithin supplements are sold to the public in capsule, powder or granular form. Lecithin is usually taken in a pill form or mixed into health shakes. Many companies advertise their supplies of lecithin as a dietary supplement on the web. Examples of supplement producers whom sell lecithin are The Herb Shop, All-Natural, Solgar, Health Revolution, Earth Legacy. Lecithin is also sold in many health food stores. These commercial forms are highly filtered. The commercial, dietary supplement form of lecithin contains less that 35% of phosphatidylcholine. (Szuhaj, 325) The various substances included and the different amounts of phosphatidylcholine ("scientific" lecithin) depend on the method of its preparation and the source from which the lecithin was taken. (Hanin, 444) most of the commercially used lecithin is derived from soybeans. (Central Soy). Lecithin is also retailed as an emulsifying agent, allowing fats to be dispersed when mixed with water. This is a great aid in the production of foods such as margarine, mayonnaise, chocolate and baked goods because it keeps foods from sticking to themselves and other surfaces. Lecithin is even used for industrial purposes. WHAT CLAIMS DO LECITHIN SUPPLEMENT SUPPLIERS MAKE ABOUT LECITHIN'S FUNCTIONS? Lecithin is promoted as a quick fix for weight loss, as well as many other diseases and ailments. Lecithin supplement producers claim that lecithin has a beneficial role in: Cardiovascular health Liver and cell function fat transport and fat metabolism reproduction and child development physical performance and muscle endurance cell communication improvement in memory, learning and reaction time relief of arthritis healthy hair and skin treatment for gallstones